Ante la crisis que estamos viviendo por el Covid-19, son muchas las empresas que han tenido que adaptar su estructura y estrategia de marketing, dando un total protagonismo al entorno online. En este contexto, las redes sociales y el email marketing se han convertido en el canal de comunicación clave para mantener el contacto y […]
En la historia de los Email Service Providers (ESP) ha habido dos grandes puntos de inflexión que supusieron un avance significativo en sus funcionalidades. El primero vino de la mano de la personalización, la segmentación y la capacidad de trabajar con contenido dinámico. Estos avances permitieron a los profesionales del marketing adaptar los contenidos y […]
En los últimos meses hemos visto llegar para quedarse esta nueva manera de visualizar nuestros espacios de trabajo digitales: el dark mode o modo oscuro. Desde que Apple lo aplicara el pasado año, muchos son los dispositivos y aplicaciones que se han adaptado a esta forma de mostrar los contenidos, generando confusión en el sector […]
Después de que un usuario se inscriba para recibir una newsletter, existen diferentes formas a través de las cuales la marca, empresa u organización puede realizar su primera toma de contacto: confirmación de la suscripción, doble opt-in, email de bienvenida… Ahora bien, ¿cuál es la mejor opción? ¿podemos combinarlas? ¿qué pros y contras tiene cada […]
You probably already know that Digital Response has a YouTube Channel. But if you haven't checked it out yet, here is a compilation of all the video tutorials we have so far.
The Open Rate has always been one of the most valued metrics when it comes to analysing the performance of a company's email marketing, since it shows precisely the subscribers who decide to open the emails that have been sent. In this post we will see 5 elements that can help to significantly increase open rates.
We are facing an unprecedented event, the coronavirus has reached Spain and the rest of the world, wreaking havoc. Confinement, shops and businesses closed and companies adapting at full speed to continue with their activity. Undoubtedly, this is a time when organisations, companies and brands must make decisions and execute them [...]
If you ask us what are the objectives of email marketing for your company, probably one of them is to increase the click-through rate of the campaigns you send. With this in mind, today we will see how personalised product recommendations are not only an excellent way to make email content relevant, but also to increase the click-through-rate of your campaigns.
Recently, my colleagues Alejandra and Gabriela told you about their experience studying and obtaining the Salesforce Marketing Cloud Consultant and Oracle Eloqua B2B Master and B2B Luminary certification. In this case, I will explain how I achieved the Oracle Responsys B2C Master accreditation and how the whole process went. First of all, for those of you who have not [...]
As every year, the long-awaited 14th February, Valentine's Day, is approaching. I say expected, because we agree that it is the perfect date to trigger consumerism and brands benefit from it. This is how our email inboxes are filled with numerous email marketing campaigns that in the name of love seek to [...]
