As we have said before in this blog, in email marketing, everything has more influence than it seems. A subject line, an image or even the colour of a button can make the difference between a click and oblivion. A/B testing (or A/B testing) is one of the most powerful tools in email marketing.
As we have mentioned many times in our blog, in email marketing, data plays a very important role. Beyond volume, what really measures the success of a strategy is the quality of the database. As we all know, a clean and well segmented database has a direct impact on key metrics such as deliverability, [...]
Many companies face the same challenge: they want to grow their CRM and marketing automation strategy, but can't expand their internal team. The solution is not always to hire more people, but to optimise processes, automate intelligently and rely on expert partners. In this post, we are going to see how you can do it, while keeping the [...]
How to create journeys that convert. Capturing a lead may seem like an achievement, but it's really just the beginning. The hard part - and the really valuable part - comes later: getting that person interested, buying and, over time, repeating. For that, it is not enough to launch single campaigns. You need a strategy that accompanies the user [...]
On previous occasions on our blog, we have talked about different digital marketing platforms that are becoming essential nowadays. We will talk about marketing automation next. However, choosing the right marketing automation platform can help you improve your strategies and be more efficient. Not all companies need the right marketing automation platform to [...]
Having a solid CRM and automation strategy in place has become essential in recent times. That's why Digital Response has been a Salesforce Partner for years, a distinction that recognises our technical expertise, strategic capability and excellent ability to work with the Salesforce Marketing Cloud. Being a partner doesn't just mean knowing how to [...]
As we highlighted at the beginning of the year in our post on email marketing trends for 2025, personalisation and advanced automation have become key pillars in achieving the goals of CRM and Marketing Automation departments. However, getting these operations up and running at scale requires time, technical resources and [...]
At Digital Response we created What's in your Inbox, a podcast from our email marketing agency in which we have revealing chats with professionals in the Email Marketing, Marketing Automation and CRM sector, with the aim of exploring the most effective methods for success. Therefore, the content you'll find in our podcast can [...]
Some time ago, in this blog, we saw which were the key metrics to measure and optimise our campaigns. Today, email marketing continues to be one of the most effective channels for communicating, building loyalty and converting. However, its true potential is only reached when it is integrated with a CRM strategy that is based on the [...]
When a user subscribes to a newsletter or completes a registration form, a key opportunity for brands opens up: the welcome moment. This first contact is decisive to generate a good impression, strengthen trust and guide the new subscriber towards conversion. In this post we are going to look at [...]
