On previous occasions on our blog, we have talked about different digital marketing platforms that are becoming essential nowadays. We will talk about marketing automation next. However, choosing the right marketing automation platform can help you improve your strategies and be more efficient. Not all companies need the right marketing automation platform to [...]
Having a solid CRM and automation strategy in place has become essential in recent times. That's why Digital Response has been a Salesforce Partner for years, a distinction that recognises our technical expertise, strategic capability and excellent ability to work with the Salesforce Marketing Cloud. Being a partner doesn't just mean knowing how to [...]
As we highlighted at the beginning of the year in our post on email marketing trends for 2025, personalisation and advanced automation have become key pillars in achieving the goals of CRM and Marketing Automation departments. However, getting these operations up and running at scale requires time, technical resources and [...]
At Digital Response we created What's in your Inbox, a podcast from our email marketing agency in which we have revealing chats with professionals in the Email Marketing, Marketing Automation and CRM sector, with the aim of exploring the most effective methods for success. Therefore, the content you'll find in our podcast can [...]
Some time ago, in this blog, we saw which were the key metrics to measure and optimise our campaigns. Today, email marketing continues to be one of the most effective channels for communicating, building loyalty and converting. However, its true potential is only reached when it is integrated with a CRM strategy that is based on the [...]
When a user subscribes to a newsletter or completes a registration form, a key opportunity for brands opens up: the welcome moment. This first contact is decisive to generate a good impression, strengthen trust and guide the new subscriber towards conversion. In this post we are going to look at [...]
As we already know, brands are looking for communication strategies that allow them to connect with their audience effectively. Among the most commonly used options, email marketing and SMS marketing continue to stand out as two of the most powerful channels. However, instead of asking ourselves which is better, the real key to maximising your [...]
Nowadays, email marketing is still one of the most effective strategies to attract and retain customers. However, the success of a campaign depends not only on the content of the message, but also on the personalisation, automation and analysis capabilities offered by the platform used. The Salesforce Marketing Cloud (SFMC) is one of the most effective [....]
As we have said before in our blog, capturing the user's attention is more difficult than ever. For brands looking to differentiate themselves, storytelling in email marketing has become a very important tool to connect with the audience in an emotional and effective way. In this post, we are going to see how to apply storytelling to [...]
Once again this year, leading professionals share their views on the key issues that will dominate CRM, Email and Marketing Automation in 2025. Here are their contributions. Daniel Agudelo Marketing Operations manager at ContentSquare KEY TRENDS IN MARKETING AUTOMATION FOR 2025 Omni-channel segmentation and generational approach With [...]
