Una de las cuestiones vinculadas con nuestra actividad en la agencia que a menudo nos encontramos, es la poca atención que dan las empresas a los emails transaccionales. Como su nombre indica, se trata de emails que se envían al usuario en respuesta o con el objetivo de informar acerca de una transacción: confirmación de […]
Digital Response desarrollará un estudio para saber cómo esta afectando la crisis del Covid-19 al Email Marketing
Ante la crisis que estamos viviendo por el Covid-19, son muchas las empresas que han tenido que adaptar su estructura y estrategia de marketing, dando un total protagonismo al entorno online. En este contexto, las redes sociales y el email marketing se han convertido en el canal de comunicación clave para mantener el contacto y […]
What is the future of ESPs in the face of the emergence of Customer Data Platforms (CDP)?
En la historia de los Email Service Providers (ESP) ha habido dos grandes puntos de inflexión que supusieron un avance significativo en sus funcionalidades. El primero vino de la mano de la personalización, la segmentación y la capacidad de trabajar con contenido dinámico. Estos avances permitieron a los profesionales del marketing adaptar los contenidos y […]
How dark mode affects email marketing
In recent months we have seen the arrival of this new way of visualising our digital workspaces: the dark mode. Since Apple implemented it last year, many devices and applications have adapted to this way of displaying content, generating confusion in the digital sector.
Subscription confirmation, double opt-in, welcome email... which is the best option?
Después de que un usuario se inscriba para recibir una newsletter, existen diferentes formas a través de las cuales la marca, empresa u organización puede realizar su primera toma de contacto: confirmación de la suscripción, doble opt-in, email de bienvenida… Ahora bien, ¿cuál es la mejor opción? ¿podemos combinarlas? ¿qué pros y contras tiene cada […]
Solve your doubts and concerns with our Email Marketing video tutorials!
You probably already know that Digital Response has a YouTube Channel. But if you haven't checked it out yet, here is a compilation of all the video tutorials we have so far.
5 Tips to Increase Email Marketing Open Rates
The Open Rate has always been one of the most valued metrics when it comes to analysing the performance of a company's email marketing, since it shows precisely the subscribers who decide to open the emails that have been sent. In this post we will see 5 elements that can help to significantly increase open rates.
How is the coronavirus affecting email marketing?
We are facing an unprecedented event, the coronavirus has reached Spain and the rest of the world, wreaking havoc. Confinement, shops and businesses closed and companies adapting at full speed to continue with their activity. Undoubtedly, this is a time when organisations, companies and brands must make decisions and execute them [...]
How to increase click-through rates with product recommendations
If you ask us what are the objectives of email marketing for your company, probably one of them is to increase the click-through rate of the campaigns you send. With this in mind, today we will see how personalised product recommendations are not only an excellent way to make email content relevant, but also to increase the click-through-rate of your campaigns.
How to achieve Oracle Responsys B2C Master accreditation
Recently, my colleagues Alejandra and Gabriela told you about their experience studying and obtaining the Salesforce Marketing Cloud Consultant and Oracle Eloqua B2B Master and B2B Luminary certification. In this case, I will explain how I achieved the Oracle Responsys B2C Master accreditation and how the whole process went. First of all, for those of you who have not [...]