We are facing an unprecedented event, the coronavirus has reached Spain and the rest of the world, wreaking havoc. Confinement, shops and businesses closed and companies adapting at full speed to continue with their activity. Undoubtedly, this is a time when organisations, companies and brands must make decisions and execute them [...]
How to increase click-through rates with product recommendations
If you ask us what are the objectives of email marketing for your company, probably one of them is to increase the click-through rate of the campaigns you send. With this in mind, today we will see how personalised product recommendations are not only an excellent way to make email content relevant, but also to increase the click-through-rate of your campaigns.
How to achieve Oracle Responsys B2C Master accreditation
Recently, my colleagues Alejandra and Gabriela told you about their experience studying and obtaining the Salesforce Marketing Cloud Consultant and Oracle Eloqua B2B Master and B2B Luminary certification. In this case, I will explain how I achieved the Oracle Responsys B2C Master accreditation and how the whole process went. First of all, for those of you who have not [...]
Email marketing strategies and trends for Valentine's Day 2020
As every year, the long-awaited 14th February, Valentine's Day, is approaching. I say expected, because we agree that it is the perfect date to trigger consumerism and brands benefit from it. This is how our email inboxes are filled with numerous email marketing campaigns that in the name of love seek to [...]
How consumers will perceive and use email in 2020
Today we want to echo a study published by the DMA (Data & Marketing Association) together with Pure360: DMA: Consumer Email Tracker 2020. The study explores consumers' opinions and usage of email marketing, with the aim of discovering possible areas of evolution and improvement.
The roles of the model and the profile in Email Marketing
Today we will talk about two concepts that allow us to know what information to send to each user and what is the best time to do it: the Model and the Profile of users who are part of our database. If we learn to combine them, we will get very good results in our email marketing.
How to achieve Oracle Eloqua certifications
Las acreditaciones B2B Master y B2B Luminary de Oracle Eloqua son las más recomendadas para profesionales del Marketing Automation y el Email Marketing. Anteriormente, Alejandra ya os explicó cómo consiguió la certificación como Salesforce Marketing Cloud Consultant y lo que supuso todo el proceso. En esta ocasión yo os contaré cómo logré las dos acreditaciones […]
Case study: how to solve a deliverability problem
At Digital Response we are often presented with certain challenges to overcome. Today we will explain a recent case of one of our clients, whose problem was the constant drop in the Open Rate of their shipments.
3 Email Marketing trends in 2020
In the month of January and taking into account what we have seen and experienced in the agency during the past 2019, we want to make a top 3 of the email marketing trends that we think we will see in 2020. Take note!
This is how Digital Response closes 2019!
Digital Response is closing and leaving behind one of its best years ever, which is why we are excited to share it with you all. The team is growing! Over the course of this year we have expanded the family, and how! The team has grown from 13 employees to 21. We have also added new profiles [...]