From Digital Response we are conducting, once again this year, a study on the status and use of Email Marketing in Spain. Through a survey we will analyse the business landscape and the behaviour of users around Email Marketing in order to get a real picture of the situation. The study will be carried out on the basis of [...]
Smart assistants are increasingly becoming part of our daily lives. They now allow us to activate different devices in our home, do voice searches, make purchases, be alerted about tasks to be done when we get home and even read our email.
Did you know that you can prevent your emails from fading into oblivion by creating a sense of urgency with a countdown that updates in real time?
As a company or as a user, you have probably sent or received an email with an error. No matter how big or small, it is crucial that we know how to react as quickly and efficiently as possible. Today we will see two examples of this. One on how to manage and turn around an error [...]
Before we tell you why you should include this powerful sales channel in your digital strategy, let's start with a brief introduction for those of you who haven't taken full advantage of this channel or associate it with spam.
That is the big question. At a time when a brand's followers are often the ones who generate content, often quality content, how can we take advantage of them and use them in our own channels?
Many companies are already implementing push notifications in their marketing strategy. At Digital Response we still remember the moment when some of our clients asked us to incorporate this new form of communication into their strategy. With the evolution of smartphones and apps, marketing departments are now using push notifications as part of their [...]
Siempre nos gusta haceros llegar aquellos ejemplos de email marketing que logran sorprendernos y que consideramos que son todo un ejemplo a seguir. Uno de los miembros de nuestro equipo ha recibido este fantástico email de Zalando que es todo un ejemplo de personalización en email marketing.
Durante este 2018 en Digital Response hemos ayudado a 14 grandes marcas de distintos sectores a implementar programas avanzados de email y marketing automation. En números, esto supone haber gestionado más de 1.000 campañas individuales, enviar más de 1.000 millones de emails, implementar hasta 20 programas automáticos y trabajar en profundidad con hasta 12 tecnologías […]
Los pasados 17 y 18 de octubre asistimos al Email Innovations Summit que tuvo lugar en Londres. Se trata de la edición europea del principal evento dedicado a la industria del email marketing (en junio se realiza la edición en Las Vegas).En el siguiente post resumimos los dos temas que ocuparon la mayor parte de […]
