This is the 3rd consecutive year that Digital Response organises an event in the form of a Master Class to share with the attendees the knowledge and expertise acquired over the years and the daily work with our clients.
9 examples of Email Marketing Automation
How Email Marketing Automation works and its advantages Nowadays it is possible to automate a large part of the email marketing actions we do. In fact, the more automated we have the communications we send to subscribers, the more effective the actions will be and the greater the savings in time and costs. To implement an email marketing automation strategy, we will need to define a series [...]
Interactive Emails: Trend VS Efficiency
Customers are increasingly asking for new trends to be applied to their emails. One of the requests we receive the most is to apply interactivity to email. While just 5 years ago everyone assumed that email, at a technical level, was something from the 90's and there was little to do creatively, in the last few years we have [...]
Application of STO (Send Time Optimisation) in email: more opens and fewer bounces
Surely you have asked yourself more than once what is the best time to send an email to your subscribers or what day you could get more openings. Yes, we have all done A/B tests and a thousand and one tests to draw conclusions... but the reality is that not all users [...]
Post-holiday syndrome! 5 tips for email marketing campaigns
Back to school, back to work, back to the office and of course, back to email marketing! After the summer and in the month of September, the challenge of implementing the email marketing strategy for the new business year arises. And for that reason, today we give you 5 tips to apply to [...]
What should email marketing for the travel industry look like in the summer?
With the arrival of summer, the tourism industry is at its peak. The hotel, catering and aviation sectors are deploying their best strategies and offers to capture the attention of users. In this context, email marketing becomes the king of strategies. In this post we will give you 5 tips [...]
Email Marketing and automation: key factors of inbound (part 2)
En el anterior post, Email Marketing y automatización: factores clave del inbound (1a parte), vimos por qué es importante el email en el inbound marketing. En esta segunda parte veremos por qué la automatización también es un pilar fundamental de este. ¿Por qué la automatización es un pilar del inbound? Antes que nada es importante […]
Email Marketing and automation: key factors of inbound (part 1)
El inbound marketing es una de las metodologías digitales más avanzadas, pero pocos resultados aportaría sin el email marketing y la automatización. ¿Quieres saber por qué? Es bastante simple: la metodología inbound comprende un conjunto de procesos, técnicas y filosofía, si eliminamos alguno de estos elementos se desintegra el conjunto y se pierde la utilidad. […]
This is the state of Email Marketing in Spain
Did you know that 47.47% of companies do not achieve the objectives linked to email marketing due to lack of internal resources? Yes, data as interesting and revealing as this is what you will find in the 3rd edition of the study Research on the use and perception of email marketing in Spain 2019 that we have published in Digital [...]
8 ways to clean data in excel (part 2)
In the previous post, 8 ways to clean data in excel (part 1), we looked at the first 4 ways to clean data in excel: spell checking, removing duplicate rows, finding and replacing text, and finally, changing the case of a text. In this second part we will look at the last 4 ways to [...]