Cuando preparamos el contenido de un email, sobre todo si se trata de un email que busca la venta específica de productos, puede surgir la duda de qué será más eficaz, dirigir el tráfico a la página de producto o hacerlo a la página general de la categoría/colección a la que pertenece ese producto. A […]
Uno de los términos al que cada vez se está haciendo más referencia en el mundo del marketing es la Inteligencia Artificial (IA). Artículos, posts y libros están abordando la cuestión de cómo la IA va a transformar (y está transformando ya) el mundo de la comunicación y los negocios . El email marketing, como industria […]
El proveedor de servicios de marketing Yes Lifecycle Marketing ha analizado cómo distintas variables como la longitud del asunto, el uso de la personalización, el tipo de mensaje o la industria, afectan a las métricas de open y click. Los resultados están accesibles en este enlace.
Acaba de ver la luz el Q2 Ecommerce Quarterly Report de Monetate, proveedor de software de personalización. En este estudio se ha analizado el comportamiento de los compradores que repiten (excluyendo aquellos que forman parte de programas de fidelización). Hoy analizaremos los datos referentes a la latencia. Pero antes, definamos el concepto.
In any database there are those users who are inactive and have no link or relationship with the brand, either because it has never existed or because what we offer is not of interest to them. In this post we will see 5 types of reactivation emails that, as indicated by their [...]
Today we present the study that we recently published together with Adigital: Research on the use and perception of email marketing in Spain 2017. And well, as its name suggests, it analyses the business landscape of the email marketing sector in 2017 in Spain. Here is a compilation of the most interesting data.
With Black Friday just a month away, companies are starting to prepare their cards to maximise their sales. Whatever their move, they cannot lose sight of something as important as recovering those possible sales that are lost on that day. Yes, we are referring to the abandoned carts and [...]
Today we are reporting on Cheetah Digital's 2016 Email Marketing Benchmark, where, as every year, they analyse the main global KPIs, by country and sector, of the results of the Spanish, French and German markets. We summarise the key points of the study that affect Spain.
In the world of digital marketing there has always been some concern about which days are best to carry out certain actions and what their frequency should be. A good example could be the sending of Email Marketing campaigns or publications on Social Networks. Today we focus on the first case.
Today we want to take a look at artificial intelligence in the field of email marketing, and we will do so with data from a report by Salesforce, a CRM solutions provider.
