As we all know, WhatsApp has become the communication channel par excellence in our daily lives. In fact, how many of us would find it difficult to go a few days without it? And it is precisely the feature of being constantly connected that is so attractive and addictive to us. From [...]
Responsive design arrived somewhat late to email marketing, but over the years many of the doubts that existed before have been solved, resulting in a very significant evolution. In this post we will see precisely the path that responsive email has taken to reach its maturity.
As we enter 2018, we want to talk about 4 elements that can make a difference in an email marketing strategy and that, in fact, we have already mentioned throughout 2017. For us, they are the 4 MUSTs that should be implemented, as far as possible, to improve the quality of email marketing campaigns.
Christmas is approaching and with it a host of important dates that brands take advantage of to launch new product lines and special promotions. In this context, email marketing, once again, is the key to communicate with customers and convince them that the best option for their Christmas shopping is what they are looking for.
Today we will address why companies are often afraid to outsource their services and why we are convinced that it is more than a very good option, especially in the case of email marketing.
Cuando preparamos el contenido de un email, sobre todo si se trata de un email que busca la venta específica de productos, puede surgir la duda de qué será más eficaz, dirigir el tráfico a la página de producto o hacerlo a la página general de la categoría/colección a la que pertenece ese producto. A […]
Uno de los términos al que cada vez se está haciendo más referencia en el mundo del marketing es la Inteligencia Artificial (IA). Artículos, posts y libros están abordando la cuestión de cómo la IA va a transformar (y está transformando ya) el mundo de la comunicación y los negocios . El email marketing, como industria […]
Marketing services provider Yes Lifecycle Marketing has analysed how different variables such as subject line length, use of personalisation, message type and industry affect open and click metrics. The results are available at this link.
Acaba de ver la luz el Q2 Ecommerce Quarterly Report de Monetate, proveedor de software de personalización. En este estudio se ha analizado el comportamiento de los compradores que repiten (excluyendo aquellos que forman parte de programas de fidelización). Hoy analizaremos los datos referentes a la latencia. Pero antes, definamos el concepto.
In any database there are those users who are inactive and have no link or relationship with the brand, either because it has never existed or because what we offer is not of interest to them. In this post we will see 5 types of reactivation emails that, as indicated by their [...]
