If we look at all the emails we receive from the brands we follow, we will realise that there are different types of campaigns that are repeated in all of them, that is, among all the emails received we could make subgroups or categories that would have common features and would seek the same objective. Each and every one of [...]
There are many elements that we must take into account to make a good email marketing campaign, but today we will focus on the 4 that are really essential and have become a must have.
Valentine's Day is approaching and most brands are already preparing and/or launching their campaigns for this great day where consumerism is triggered in the name of love. In 2017 we already analysed what the trends in email marketing campaigns of some companies had been, but this time we want to get ahead of the date [...]
As we all know, WhatsApp has become the communication channel par excellence in our daily lives. In fact, how many of us would find it difficult to go a few days without it? And it is precisely the feature of being constantly connected that is so attractive and addictive to us. From [...]
Responsive design arrived somewhat late to email marketing, but over the years many of the doubts that existed before have been solved, resulting in a very significant evolution. In this post we will see precisely the path that responsive email has taken to reach its maturity.
As we enter 2018, we want to talk about 4 elements that can make a difference in an email marketing strategy and that, in fact, we have already mentioned throughout 2017. For us, they are the 4 MUSTs that should be implemented, as far as possible, to improve the quality of email marketing campaigns.
Christmas is approaching and with it a host of important dates that brands take advantage of to launch new product lines and special promotions. In this context, email marketing, once again, is the key to communicate with customers and convince them that the best option for their Christmas shopping is what they are looking for.
Today we will address why companies are often afraid to outsource their services and why we are convinced that it is more than a very good option, especially in the case of email marketing.
Cuando preparamos el contenido de un email, sobre todo si se trata de un email que busca la venta específica de productos, puede surgir la duda de qué será más eficaz, dirigir el tráfico a la página de producto o hacerlo a la página general de la categoría/colección a la que pertenece ese producto. A […]
Uno de los términos al que cada vez se está haciendo más referencia en el mundo del marketing es la Inteligencia Artificial (IA). Artículos, posts y libros están abordando la cuestión de cómo la IA va a transformar (y está transformando ya) el mundo de la comunicación y los negocios . El email marketing, como industria […]
