In the world of digital marketing there has always been some concern about which days are best to carry out certain actions and what their frequency should be. A good example could be the sending of Email Marketing campaigns or publications on Social Networks. Today we focus on the first case.
Today we want to take a look at artificial intelligence in the field of email marketing, and we will do so with data from a report by Salesforce, a CRM solutions provider.
Yes, from Digital Response we have opened a channel on Youtube! Our goal in opening this new social network is to provide information and solutions to different situations, questions or problems that a marketing professional may have in their day to day.
Creating an email design is not the same as creating a website design. First of all, it is advisable to stay away from complex designs, because the more complex the design, the more likely it is that the email will not look good in all types of email (Outlook, Thunderbird, Hotmail, Gmail, Yahoo, etc.). In the simplicity [...]
Knowing the strategies that the brain uses to "quickly draw conclusions" and act is something that neuroscience is studying and that communication and marketing professionals are exploiting. Today we will see here some examples of cognitive biases applied to the field of email marketing.
El Email Marketing se ha afianzado como una de las herramientas más eficaces para generar tráfico y ventas en la industria del retail en general y de la moda en particular. En este sector las métricas de performance de las campañas son muy buenas (en España, en el sector de la moda, la tasa media […]
El título suena a una invasión marciana, pero no hablamos de futuro sino de presente, y no de marcianos, sino de un nicho de población real que las marcas intentan seducir a toda costa como consumidores potenciales e ‘influencers’. Los Millennials tienen actualmente edades comprendidas entre los 20 y 37 años aproximadamente (se considera los […]
El marketing moderno es un marketing basado en datos, tanto desde el punto de vista de la construcción de perfiles y tipologías como de la visualización de resultados. Podríamos afirmar que el dato está en el corazón del marketing actual. Cuando hablamos de integración de datos en marketing nos referimos a los sistemas y procesos […]
Taking advantage of the fact that a few days ago it was the birthday of one of the team members, we thought it would be a good idea to collect the emails sent to him and make a post with ideas for the birthday emails you send to your subscribers. Let's get to work! The emails we receive when it's our birthday [...]
Os hemos dado consejos para hacer un buen responsive email, os hemos explicado cómo debe ser su longitud y dado herramientas eficaces para diseñarlo, pero… ¿qué nos puede ofrecer y cuáles son sus principales ventajas?
