Todo en el ambiente huele a navidad y por las calles de España empieza a percibirse esa vibración de paz y armonía que llena nuestros corazones; es el momento de preparar todo, las decoraciones de la casa, los regalos para los pequeños y por qué no, también es momento de consentirnos a nosotros mismos, adquiriendo aquellos artículos […]
In a previous post we talked about the optimisation of four key elements: the colour, the shape, the message and its location in the body area of the email. In this post we are going to introduce some ideas and provide data about the shape of the Call to Action.
¿Alguna vez te habías parado a pensar en lo ecológicos que pueden llegar a ser los medios digitales? En este post hablaremos de la importancia del uso del email marketing para reducir el consumo del papel y, paralelamente, como éste nos ayuda a disminuir la contaminación del medio ambiente.
As we mentioned in the post about the AIDA model applied to Email Marketing, the function of the Call to Action is to collect the impulse of desire and transform it into action. There are techniques to optimise the Call to Action in order to increase click-through rates. These techniques generally involve optimising the 4 key elements [...]
In other articles we have already talked about the width of emails, noting that despite the constant growth of desktop resolutions, emails have continued to conform to a standard 600-650px wide. This is because some email clients still hide content when this barrier is exceeded, and show annoying bars [...]
The term AIDA (Attention - Interest - Desire - Action) describes the desired effects that an advertising message should have on a person.
Frank Body, an Australian brand dedicated to skin care through coffee, has won us over with its email marketing campaigns. Specifically, with their welcome email. For this reason, we want to share it with you in this post.
Wowing with Contextual Email Marketing", a study on the uses of personalisation among email marketers in Europe, has just been published. The work is signed by Smartinsights (excellent digital marketing content) and Movable ink, an email marketing technology provider. After reading it carefully, we would like to comment here the main ideas [...]
The key to any marketing strategy is to know who you are targeting. Communicating with businesses is not the same as communicating with consumers. For that reason, in this post we will talk about the main differences between business-to-business (B2B) and business-to-consumer (B2C) email marketing.
En este post nos hacemos eco del libro de Harvard Business Review Press book «The analytical Marketer: How to Transform Your Marketing Organization» donde se destacan los roles imprescindibles que toda organización de marketing ya debería tener.
