Unbelievable but true. Millennials love email as much as we do. And this has been corroborated by the latest industry research, where younger consumers have shown their interest and willingness to use email as a mechanism to find new products and services.
Medir el impacto de las campañas de email marketing que llevamos a cabo es casi tan importante como llevar a cabo la propia campaña. Sin embargo, el email marketing cambia constantemente y eso obliga a los marketeros a actualizarse y a adaptarse a las nuevas necesidades que demanda el mercado. Y eso pasa por adaptar […]
"Unique places and looks from Barcelona" is the subject of the email we liked so much from Desigual. Once again, the retailer has surprised us with an excellent email marketing campaign based on Cross Channel and the use of Storytelling.
Planning our email marketing campaigns in advance is a very important element if we want to reach our users correctly. However, seizing the moment and living day by day can become an added value if you know how to do it in email marketing.
Until now we have been embedding video on the web, social networks such as Facebook, Twitter, Instagram or Vine, and on platforms such as Youtube or Vime, but not within email, why?
We are facing the emergence of marketing technologies that enable a true 1-to-1 relationship between brand and user. This is due to improvements in the ability to process, store, manage and exploit large amounts of data relating to this relationship (see Big Data). In this context, email marketnig is becoming more [...]
These days it's not uncommon to find people with more than one email account; you yourself probably have at least two accounts (even if one is for work). Over the years you've sent and received a lot of emails, and some of them have had questionable subject lines with a form similar to this one, which you [...]
With summer just around the corner, it's time to prepare our holidays if we haven't already done so. That's why in the tourism sector, email marketing campaigns are intensified in summer in order to offer users the best possible alternatives.
Here is a case study from Easy Jet that shows, with Havas Helia and toneapi technology, how analysing the relationship between click through rate and the emotions evoked by the text can be an effective way to predict user behaviour.
En este post hablaremos de la importancia de crear estrategias Cross Channel en las campañas de marketing con el fin de sacar el máximo partido de cada una de las herramientas que tenemos a nuestro alcance para llegar y captar usuarios.
