¿Alguna vez te habías parado a pensar en lo ecológicos que pueden llegar a ser los medios digitales? En este post hablaremos de la importancia del uso del email marketing para reducir el consumo del papel y, paralelamente, como éste nos ayuda a disminuir la contaminación del medio ambiente.
The role of colour in the Call to Action in Email Marketing.
As we mentioned in the post about the AIDA model applied to Email Marketing, the function of the Call to Action is to collect the impulse of desire and transform it into action. There are techniques to optimise the Call to Action in order to increase click-through rates. These techniques generally involve optimising the 4 key elements [...]
Email width: how to adjust to new resolutions without abandoning the 600px standard
In other articles we have already talked about the width of emails, noting that despite the constant growth of desktop resolutions, emails have continued to conform to a standard 600-650px wide. This is because some email clients still hide content when this barrier is exceeded, and show annoying bars [...]
The AIDA model applied to Email Marketing
The term AIDA (Attention - Interest - Desire - Action) describes the desired effects that an advertising message should have on a person.
Frank Body's original love letter
Frank Body, an Australian brand dedicated to skin care through coffee, has won us over with its email marketing campaigns. Specifically, with their welcome email. For this reason, we want to share it with you in this post.
State of personalisation in email marketing.
Wowing with Contextual Email Marketing", a study on the uses of personalisation among email marketers in Europe, has just been published. The work is signed by Smartinsights (excellent digital marketing content) and Movable ink, an email marketing technology provider. After reading it carefully, we would like to comment here the main ideas [...]
What is the difference between B2C and B2B email marketing?
The key to any marketing strategy is to know who you are targeting. Communicating with businesses is not the same as communicating with consumers. For that reason, in this post we will talk about the main differences between business-to-business (B2B) and business-to-consumer (B2C) email marketing.
Claves para conseguir el dream team en tu departamento de Marketing
En este post nos hacemos eco del libro de Harvard Business Review Press book «The analytical Marketer: How to Transform Your Marketing Organization» donde se destacan los roles imprescindibles que toda organización de marketing ya debería tener.
Case Study: GlobalGiving Email Marketing Personalisation Programme
In this post we will talk about email marketing for GlobalGiving, the first and largest crowdfunding community in the world. A community that has subscribers all over the world and needs to send highly engaging and relevant content to its users.
Litmus Email Design Conference 2016 in Boston
El pasado 15 de Agosto Litmus celebró durante 3 días en Boston el « Email Design Conference 2016«. Sin lugar a duda, el evento más importante del año para Litmus, donde grandes profesionales del sector se reunieron y expusieron sus conocimientos sobre email marketing.