When a user subscribes to a newsletter or completes a registration form, a key opportunity for brands opens up: the welcome moment. This first contact is decisive to generate a good impression, strengthen trust and guide the new subscriber towards conversion. In this post we are going to look at [...]
As we already know, brands are looking for communication strategies that allow them to connect with their audience effectively. Among the most commonly used options, email marketing and SMS marketing continue to stand out as two of the most powerful channels. However, instead of asking ourselves which is better, the real key to maximising your [...]
Nowadays, email marketing is still one of the most effective strategies to attract and retain customers. However, the success of a campaign depends not only on the content of the message, but also on the personalisation, automation and analysis capabilities offered by the platform used. The Salesforce Marketing Cloud (SFMC) is one of the most effective [....]
As we have said before in our blog, capturing the user's attention is more difficult than ever. For brands looking to differentiate themselves, storytelling in email marketing has become a very important tool to connect with the audience in an emotional and effective way. In this post, we are going to see how to apply storytelling to [...]
Once again this year, leading professionals share their views on the key issues that will dominate CRM, Email and Marketing Automation in 2025. Here are their contributions. Daniel Agudelo Marketing Operations manager at ContentSquare KEY TRENDS IN MARKETING AUTOMATION FOR 2025 Omni-channel segmentation and generational approach With [...]
At Digital Response we created What's In Your Inbox, a Digital Response podcast in which we have revealing conversations with industry professionals to explore the most effective ways to succeed. As such, the content you'll find on our podcast can be of great value if you're interested in the world [...]
On previous occasions in this blog, we have talked about the importance of doing well the actions of email marketing to avoid ending up in the Spam folder. However, it is a reality that inboxes are becoming more and more saturated, and therefore, we can say that email marketing is becoming more and more popular.
As we have said many times in our blog, in the world of email marketing, personalisation is no longer an optional strategy, but a necessity. However, going beyond the classic "Hello [Name]" requires a much more sophisticated approach. Nowadays, behavioural data has become a very important resource [...]
On previous occasions on this blog, we have talked about the importance of perfecting email marketing and using good promotional messages, however, it is not only a question of design and content, but also of understanding how your audience thinks and acts. Behind every click, every open and every conversion, there is [...]
Email marketing continues to demonstrate its ability to deliver tangible results, but not without challenges. Validity's recent The 2024 Email Marketing Pulse Report highlights the key trends, obstacles and strategies that define the current landscape. This article summarises the most relevant points and adds an analysis of how companies are [...]
