If last week we talked about the Salesforce study "2015 State of marketing" this time we focus on the data of the email marketing sector, from the study that Litmus offers us annually: 2015 State of Email Marketing Report.
2015 State of Marketing
The Salesforce 2015 State of Marketing study has just been published, one of the most complete studies (5000 participants) on priorities and investment for 2015 in digital channels. It is a very detailed 50-page document, with the particularity of presenting the results by country and geographic area (unfortunately Spain is not included in the study).
Tutorial: How to segment in Cheetamail. Part I
In this series of posts we are going to present the segmentation functionalities that CheetahMail allows. We have decided to start with this ESP because it is one of the most implemented in our market and we believe that an important part of those of you who follow the blog will be familiar with the tool.
Highlights of the 2015 Marketing & Tech Innovation Summit
The Direct Marketing News 2015 Marketing & Tech Innovation Summit has just been held in New York and here are the three most relevant aspects that we have considered from what the seven finalists of the Email Marketing category shared in the Direct Marketing News magazine.
What is the "churn rate" in email marketing?
El churn rate en el ámbito empresarial se refiere a la pérdida de clientes durante un periodo de tiempo determinado. En el caso del email marketing, nos referimos a la cantidad de usuarios que dejan de leer nuestros emails, esto puede suceder por varias razones.
The preheader: The great forgotten of email marketing
Estamos habituados a ver un texto previo al contenido de los emails que recibimos. En este texto solemos encontrar el enlace al mirror page y con menor frecuencia enlaces de baja y breves textos a modo de síntesis de lo que encontraremos desarrollado más abajo. Este pequeño resumen-titular es lo que llamamos preheader.
The relevance of communication is key in email marketing.
One of the key aspects that will affect the development of our email marketing actions is the relevance of the content we communicate to each user. The relevance of a marketing communication has to do with the ability to adapt the message to the reality of the person to whom it is addressed.
The best email marketing campaigns of 2014 (Campaign Monitor)
As every year, Campaign Monitor offers us its selection of the best email marketing campaigns. In this case, the best of 2014. 100 emails chosen from the 3 million campaigns sent by Campaign Monitor and distributed in 5 categories.
100 Issues to inspire you
As much as we know the "theory of email marketing" and we have read thousands of tips on how to improve our results, the truth is that movement is demonstrated by walking and often the best thing to do is to be inspired by good examples.
How to apply Facebook custom audience to email marketing
The aim of retargeting or remarketing techniques is to present a user who has already had contact with the brand with a new message in order to get them to convert.