Estamos habituados a ver un texto previo al contenido de los emails que recibimos. En este texto solemos encontrar el enlace al mirror page y con menor frecuencia enlaces de baja y breves textos a modo de síntesis de lo que encontraremos desarrollado más abajo. Este pequeño resumen-titular es lo que llamamos preheader.
The relevance of communication is key in email marketing.
One of the key aspects that will affect the development of our email marketing actions is the relevance of the content we communicate to each user. The relevance of a marketing communication has to do with the ability to adapt the message to the reality of the person to whom it is addressed.
The best email marketing campaigns of 2014 (Campaign Monitor)
As every year, Campaign Monitor offers us its selection of the best email marketing campaigns. In this case, the best of 2014. 100 emails chosen from the 3 million campaigns sent by Campaign Monitor and distributed in 5 categories.
100 Issues to inspire you
As much as we know the "theory of email marketing" and we have read thousands of tips on how to improve our results, the truth is that movement is demonstrated by walking and often the best thing to do is to be inspired by good examples.
How to apply Facebook custom audience to email marketing
The aim of retargeting or remarketing techniques is to present a user who has already had contact with the brand with a new message in order to get them to convert.
7 tendencias en Email Marketing que veremos en 2015
Recientemente se ha publicado el trabajo Email Trends 2015: A visual Guide, de Dave Chaffey, que recoge los puntos de vista de 10 expertos en Email Marketing, acerca de las tendencias más relevantes en Email Marketing para este 2015.
¿Qué son y para qué sirven los triggered emails y emails transaccionales?
Los triggered emails son mensajes enviados a un suscriptor individual en respuesta a una acción que el usuario ha realizado en nuestra web (p.ej. suscribirse a una campaña o promoción) o también debido a eventos programados por el mismo usuario (p.ej. Cumpleaños).
The 7 most common mistakes in email marketing
In this blog we have given you many tips to improve your email marketing, but they will be useless if you continue to make common mistakes like the ones we review in this post.
Sending volumes, unsubscribes and revenue in Email Marketing
One of the aspects we are most often asked about in the agency is the optimal sending frequency. This question arises because there is a widespread belief that too many mailings to the database will lead to a considerable increase in the number of unsubscribes.