A few days ago, watching one of the lectures that Litmus made public last week at #TEDC2014 (Thank you, Litmus), we heard an argument that caught our attention.
Case study: 16% increase in Click To Open thanks to responsive email
We have recently carried out an AB test for one of our clients to determine the impact of responsive email on user behaviour. CONTEXT
BlueHornet study: Email marketing from the user's perspective
Last April, the company Bluehornet published a study on what users thought and expected from email marketing. This is a voice we don't usually hear from in the first person. We are looking for answers on open rates, reactivity, conversion,...
DELL: Micro-personalisation at shipping time
Last week we talked about the best time to send email campaigns, and these days we have come across an example of the use of the data we collect, taken to the micro level. Dell decided to personalise the sending time of the emails based on the data we collect, [...]
10 tips for creating an effective abandoned cart recovery email programme.
The e-commerce market in Spain continues to grow, and now represents the 5th European country with the highest turnover according to data from the European association that represents the sector, Ecommerce Europe. In fact, in southern Europe, Spain leads e-commerce with 14,414 million euros.
Email marketing case study: the best time to send an emailing III
Abordamos en este post la tercera y última parte de la serie dedicada a cuándo es el mejor momento, o la mejor hora, para enviar un emailing. Lo haremos, como en los casos anteriores, con un caso práctico de uno de los clientes de la agencia. En el primer post de la serie analizamos la evolución […]
Nuevo benchmark de herramientas de email marketing de Forrester
Acaba de publicarse uno de los benchmark de referencia en la industria acerca de proveedores de herramientas de email marketing. Se trata del Forrester Wave: Email Marketing Vendors, Q3 2014.
Email marketing case study: when is the best time to send an email marketing campaign II
En este post presentamos un análisis, llevado a cabo para uno de nuestros clientes, de los momentos del día óptimos para enviar un email promocional en dos mercados distintos. El objetivo consistió en optimizar los resultados generados por el email marketing determinando qué horas del día eran las idóneas para llevar a cabo una campaña.
How to collect user data and keep it up to date
We have already talked about opt-in and the need to keep our forms short to reduce friction in the registration process, but this need competes with the need to collect as much information from the user as we can. To reconcile these objectives, we can apply progressive data collection.
Case study: when is the best time to send an email marketing campaign I
En este post analizamos cuál es la evolución temporal en las 48 horas posteriores al envío de dos campañas de email marketing, llevadas a cabo para uno de nuestros clientes en la agencia, con el objetivo de determinar las mejores horas para enviar campañas. La primera campaña se lanzó un martes a las 09:00 de […]