Hace poco, Mailchimp publicaba en su blog un estudio sobre los tests realizados durante el año 2013. De este artículo, nos ha llamado la atención la tabla con los datos sobre el tipo de test realizado y los resultados obtenidos:
Qué hacer con las demandas “imposibles” de los clientes en email marketing
La semana pasada comenzamos a leer un hilo en la comunidad de Litmus que nos resultó muy familiar. Se trataba de demandas de clientes “no razonables”. Las impresiones volcadas en este hilo por profesionales del email marketing nos quedan muy cerca. Estas son algunas de las demandas que escuchamos por parte de los clientes y […]
Noreply: una práctica muy extendida que no favorece al engagement
Como receptores de emails comerciales estamos muy costumbrados a encontrar remitentes “no reply”, o mensajes del tipo “no responda a este correo”. Y como profesionales del email marketing, aunque entendemos los motivos que llevan al uso de esta fórmula, muchas veces nos preguntamos “¿No responder? ¿Pero no buscamos precisamente una respuesta por parte del usuario?”
Gmail tests more mobile-friendly interface but still ignores responsive design
Via Geek.com, we've come across some screenshots of the new changes Gmail is planning to implement in the near future. Recently, we heard about tests being carried out on a much more visual Pinterest-style promotions tab:
Differences between email marketing automation and email marketing campaigns
Marketing automation is booming. Platforms such as Hubspot, Eloqua or Marketo, and agencies specialising in lead nurturing strategies and conversion funnel management, are occupying a key space in the field of interactive marketing. In this context, it is pertinent to consider under what circumstances are the complementary actions of email marketing appropriate [...]
3 metrics of the new Email Marketing
The set of metrics that have traditionally been used to recognise the effectiveness of email marketing and cross channel marketing programmes are being complemented by new metrics that more accurately reflect the reality of email marketing.
Email marketing examples: Whirlpool does a 180º turn in its email marketing thanks to an A/B test.
Muchas veces, las empresas llevan a cabo su email marketing casi por inercia. Esto sucede por falta de tiempo o recursos para dedicar a la optimización de la estrategia. A menudo se priorizan muchas otras tareas rutinarias y se pierde la oportunidad de marcar la diferencia con la implementación de pequeños cambios. Esto es lo […]
The importance of attribution models in cross-channel marketing
In a previous post we briefly presented what cross channel marketing consists of and we referred to ZMOT (Zero Moment Of Truth), a topic developed by Google that explains the changes that consumer purchasing behaviour is undergoing by massively incorporating digital media, supports and channels, in order to understand the context in which it has [...]
Should we use double opt-in mailing lists?
On the road to optimising the deliverability of our email campaigns there is one critical step. This is registration acquisition. Many customers ask us if the best option to ensure good results in email marketing is to use double opt-in in this phase of recruitment. The answer is yes... and also, [...]
How Outlook.com (Hotmail) filters out SPAM
In the previous article we talked about how Gmail filters SPAM and today it is the turn of Outlook.com. In 2013 Microsoft changed the name of the email services Hotmail and Windows Live Mail to Outlook.com. Outlook.com is one of the most popular email services, with a dominant position over its competitors.