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Blog, ROI Email Marketing

Which A/B test gives the best results in email marketing?

2 June 2014 alecastellano Comments Off on Qué test A/B ofrece mejores resultados en email marketing

Hace poco, Mailchimp publicaba en su blog un estudio sobre los tests realizados durante el año 2013. De este artículo, nos ha llamado la atención la tabla con los datos sobre el tipo de test realizado y los resultados obtenidos:

Blog, Email Marketing

Qué hacer con las demandas “imposibles” de los clientes en email marketing

28 de May de 2014 alecastellano Comments Off on Qué hacer con las demandas “imposibles” de los clientes en email marketing

La semana pasada comenzamos a leer un hilo en la comunidad de Litmus que nos resultó muy familiar. Se trataba de demandas de clientes “no razonables”. Las impresiones volcadas en este hilo por profesionales del email marketing nos quedan muy cerca.  Estas son algunas de las demandas que escuchamos por parte de los clientes y […]

Blog, Email Marketing

Noreply: una práctica muy extendida que no favorece al engagement

26 de May de 2014 alecastellano Comments Off on Noreply: una práctica muy extendida que no favorece al engagement

Como receptores de emails comerciales estamos muy costumbrados a encontrar remitentes “no reply”, o mensajes del tipo “no responda a este correo”. Y como profesionales del email marketing, aunque entendemos los motivos que llevan al uso de esta fórmula, muchas veces nos preguntamos “¿No responder? ¿Pero no buscamos precisamente una respuesta por parte del usuario?”

Blog, Mobile Email

Gmail tests more mobile-friendly interface but still ignores responsive design

21 May 2014 alecastellano Comments Off on Gmail testea una interfaz más orientada a móvil pero sigue ignorando el responsive design

Via Geek.com, we've come across some screenshots of the new changes Gmail is planning to implement in the near future. Recently, we heard about tests being carried out on a much more visual Pinterest-style promotions tab:

Blog, Email Marketing Loyalty

Differences between email marketing automation and email marketing campaigns

19 May 2014 Jordi Puig Comments Off on Diferencias entre la automatización del email marketing y el email marketing de campañas

Marketing automation is booming. Platforms such as Hubspot, Eloqua or Marketo, and agencies specialising in lead nurturing strategies and conversion funnel management, are occupying a key space in the field of interactive marketing. In this context, it is pertinent to consider under what circumstances are the complementary actions of email marketing appropriate [...]

Analysis and metrics, Blog

3 metrics of the new Email Marketing

13 May 2014 Jordi Puig Comments Off on 3 métricas del nuevo Email Marketing

The set of metrics that have traditionally been used to recognise the effectiveness of email marketing and cross channel marketing programmes are being complemented by new metrics that more accurately reflect the reality of email marketing.

Blog, Email Marketing Examples

Email marketing examples: Whirlpool does a 180º turn in its email marketing thanks to an A/B test.

7 May 2014 alecastellano Comments Off on Ejemplos de email marketing: Whirlpool da un giro de 180º a su email marketing gracias a un test A/B

Muchas veces, las empresas llevan a cabo su email marketing casi por inercia. Esto sucede por falta de tiempo o recursos para dedicar a la optimización de la estrategia. A menudo se priorizan muchas otras tareas rutinarias y se pierde la oportunidad de marcar la diferencia con la implementación de pequeños cambios. Esto es lo […]

Blog, Cross Channel

The importance of attribution models in cross-channel marketing

5 May 2014 Jordi Puig Comments Off on La importancia de los modelos de atribución en marketing cross channel

In a previous post we briefly presented what cross channel marketing consists of and we referred to ZMOT (Zero Moment Of Truth), a topic developed by Google that explains the changes that consumer purchasing behaviour is undergoing by massively incorporating digital media, supports and channels, in order to understand the context in which it has [...]

Blog, Mailing Lists

Should we use double opt-in mailing lists?

29 April 2014 alecastellano Comments Off on ¿Debemos utilizar listas de correo con doble opt-in?

On the road to optimising the deliverability of our email campaigns there is one critical step. This is registration acquisition. Many customers ask us if the best option to ensure good results in email marketing is to use double opt-in in this phase of recruitment. The answer is yes... and also, [...]

Blog, Deliverability

How Outlook.com (Hotmail) filters out SPAM

22 April 2014 Jordi Puig Comments Off on Cómo filtra Outlook.com (Hotmail) el SPAM

In the previous article we talked about how Gmail filters SPAM and today it is the turn of Outlook.com. In 2013 Microsoft changed the name of the email services Hotmail and Windows Live Mail to Outlook.com. Outlook.com is one of the most popular email services, with a dominant position over its competitors.

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