Como receptores de emails comerciales estamos muy costumbrados a encontrar remitentes “no reply”, o mensajes del tipo “no responda a este correo”. Y como profesionales del email marketing, aunque entendemos los motivos que llevan al uso de esta fórmula, muchas veces nos preguntamos “¿No responder? ¿Pero no buscamos precisamente una respuesta por parte del usuario?”
Gmail tests more mobile-friendly interface but still ignores responsive design
Via Geek.com, we've come across some screenshots of the new changes Gmail is planning to implement in the near future. Recently, we heard about tests being carried out on a much more visual Pinterest-style promotions tab:
Differences between email marketing automation and email marketing campaigns
Marketing automation is booming. Platforms such as Hubspot, Eloqua or Marketo, and agencies specialising in lead nurturing strategies and conversion funnel management, are occupying a key space in the field of interactive marketing. In this context, it is pertinent to consider under what circumstances are the complementary actions of email marketing appropriate [...]
3 metrics of the new Email Marketing
The set of metrics that have traditionally been used to recognise the effectiveness of email marketing and cross channel marketing programmes are being complemented by new metrics that more accurately reflect the reality of email marketing.
Email marketing examples: Whirlpool does a 180º turn in its email marketing thanks to an A/B test.
Many times, companies carry out their email marketing almost by inertia. This happens due to a lack of time or resources to dedicate to optimising the strategy. Often many other routine tasks are prioritised and the opportunity to make a difference by implementing small changes is missed. This is what [...]
The importance of attribution models in cross-channel marketing
In a previous post we briefly presented what cross channel marketing consists of and we referred to ZMOT (Zero Moment Of Truth), a topic developed by Google that explains the changes that consumer purchasing behaviour is undergoing by massively incorporating digital media, supports and channels, in order to understand the context in which it has [...]
Should we use double opt-in mailing lists?
On the road to optimising the deliverability of our email campaigns there is one critical step. This is registration acquisition. Many customers ask us if the best option to ensure good results in email marketing is to use double opt-in in this phase of recruitment. The answer is yes... and also, [...]
How Outlook.com (Hotmail) filters out SPAM
In the previous article we talked about how Gmail filters SPAM and today it is the turn of Outlook.com. In 2013 Microsoft changed the name of the email services Hotmail and Windows Live Mail to Outlook.com. Outlook.com is one of the most popular email services, with a dominant position over its competitors.
How Gmail filters Spam messages
Gmail is one of the most popular email service providers, with 425 million active users worldwide (in 2012). In the Spanish market, between 10% and 20% of B2C database email accounts are Gmail*.
The importance of testing in email marketing
La clave del éxito del email marketing es saber cómo manejar la información de que disponemos para lograr nuestros objetivos. La información más valiosa a nuestro alcance es aquella sobre el comportamiento real de nuestros receptores. Esta información la podemos conseguir a posteriori de un envío, analizando los resultados obtenidos de aperura, clicks, conversión… pero […]