In the previous article we talked about how Gmail filters SPAM and today it is the turn of Outlook.com. In 2013 Microsoft changed the name of the email services Hotmail and Windows Live Mail to Outlook.com. Outlook.com is one of the most popular email services, with a dominant position over its competitors.
Gmail is one of the most popular email service providers, with 425 million active users worldwide (in 2012). In the Spanish market, between 10% and 20% of B2C database email accounts are Gmail*.
La clave del éxito del email marketing es saber cómo manejar la información de que disponemos para lograr nuestros objetivos. La información más valiosa a nuestro alcance es aquella sobre el comportamiento real de nuestros receptores. Esta información la podemos conseguir a posteriori de un envío, analizando los resultados obtenidos de aperura, clicks, conversión… pero […]
In this series of articles we finish by defining omnichannel marketing and trying to understand the differences with multichannel and cross-channel marketing. In the following link you can download the Whitepaper Multichannel, Omnichannel and Cross Channel Marketing where this issue is developed in more depth The term Cross-Channel refers to the ability to overcome the silos of omni-channel marketing and [...]
The marketing community has proposed two new terms that embody the strategic orientation of adapting to this new and complex reality. These are the terms Cross-Channel Marketing and Omnichannel Marketing. Today we define the first of them. As we mentioned in the post on multichannel marketing, there are three axes on which marketing pivots [...]
One of the terms that is gaining more prominence in the marketing world is Omnichannel. In this series of posts we want to shed some light on the concept of Omnichannel, defining its scope and differentiating it from two other complementary terms: multichannel marketing and cross-channel marketing.
Agile Email Marketing takes its name from Agile Marketing, a trend inspired by agile software development whose values can be summarised as follows: - Responding to change rather than following a plan - Focusing on interactions between data - Prioritising testing and short-term results over short-term results - Focusing on the [...]
In this post, a continuation of the first one dedicated to Loyalty Email Marketing, we want to reflect on two key aspects of the new online relationship marketing and loyalty marketing. On the one hand, we want to review the notion of CRM (Customer Relationship Management) related to the management of customer relationships, and on the other hand, we [...]
Cohort analysis is used to study the behaviour or outcomes associated with a group of people over time. In marketing, cohort analysis is a technique used to study customer behaviour. Thus, a cohort is a group of customers or users who have a specific [...]
Today we talk about the providers that have emerged to provide a solution for sending highly personalised emails based on the user's interaction with the site and their browsing behaviour. These are solutions that collect information about what a user has visited on the site, at a specific time or [...]
