Nos gusta traeros de vez en cuando algún ejemplo de email marketing que sirva de referencia y nos sirva para aprender sobre best practices en email o conocer cómo otros han solucionado retos con los que nos enfrentamos a diario.
Remarketing in email marketing: recover abandoned carts
In a previous article we talked about the reasons for abandonment of the purchase process and we pointed to a key point in common to all abandoned carts, whatever the reason for abandonment: the user's interest in the products listed. This interest is the key to the effectiveness of shopping cart strategies.
Remarketing: What are the reasons for cart abandonment in ecommerce?
Studies conducted in recent years on the cart abandonment rate in online shops show an average of 68%. There are several reasons for this abandonment. The main ones are: - Shipping costs deter the user - The user wants to know the total amount of the purchase including shipping costs - The user wants to know the total amount of [...]
Remarketing or retargeting in email marketing
As technology advances, new (or not so new) marketing strategies emerge and adapt to the new digital tools. This frenetic pace means that there is often no time to consolidate standards or reach agreement on ways of working, best practices or terminology. In the case of email [...]
Email Marketing open rate in 2013
Litmus, in addition to being a very useful tool in the development of our emailings, has established itself as one of the most interesting sources on email marketing. Their blog offers a lot of data that we can take as a reference based on the emails tracked from their platform. In this case, we have found some interesting [...]
Relationship Marketing VS Transactional Marketing
In other articles we have talked about relationship marketing and why it can be more efficient in today's market. This time we present the main differences between relationship marketing and transactional marketing to understand the advantages of each strategy. Transactional marketing is focused on the [...]
What data can I use in cross-selling actions?
It is often said that it costs four times more to sell to a first-time customer than to an existing customer. As we mentioned in a previous post, cross-selling is the tactic of selling complementary products to those consumed or intended to be consumed by a particular customer. Thanks to cross-selling [...]
Responsive Email Design: Tips for HTML/CSS Layout
These days we have been talking a lot both on the blog and in other online communities about the challenges of creating responsive emails, especially in the layout phase. This is due to the incompatibilities that currently exist between the diversity of devices and email clients.
Responsive Email Design: Responsive Email Design and Layout Example
Let's see a practical case to finish understanding how media queries work. In the design we saw before for our newsletter, this would be the desktop version: And this would be the mobile version:
Responsive Email Design: How to create a responsive email layout
In another article we advanced how the CSS rules that enable the adaptation of our design work. We are talking about media queries, an element that comes from the hand of CSS3 and whose operation we can understand very well on the web http://mediaqueri.es/ where we can find many examples of how a website can change depending on the [...]