This post is part of a series dedicated to loyalty email marketing as a tactic in the development of loyalty programmes in general. Before explaining to what extent and under what circumstances loyalty email marketing can provide value in this type of programme, we consider it appropriate to set out some concepts.
This is a common problem. One of the handicaps we encounter when analysing the results of a newsletter is that we have no way of knowing how many of our emails have ended up in the spam folder. However, we do have a way to minimise this risk. To start with, we must follow [...]
For a few years now, two statements have been heard that have tried to set the course of online marketing: - Email Marketing is dead - Social Media is the tool that will replace Email Marketing in communicating with our customers. Of course, we all understand by now, that neither so much nor so bald. Email [...]
Nowadays, video is not supported by most email clients (we are talking about embedded video in our email campaigns), but there is a very effective way to incorporate video into our email without embedding it.
Si, como nosotros, queréis estar a la última en el ámbito del Email Marketing seguro que sois devoradores de blogs y páginas de recursos para aprender de los mejores. Nosotros aspiramos a ofreceros los mejores contenidos y debates de interés, pero por supuesto, aprendemos de los referentes. Hoy os traemos un recopilatorio de los blogs […]
We find many articles on the Internet about how to improve the opening rate and it is reasonable considering that the opening of an email is the sine qua non condition for the user to establish a conversation with the company through this medium. However, we never tire of repeating that the optimisation of email marketing is [...]
Deliverability is a key factor in the success of our email campaigns. No matter how optimised your emailing is for user engagement, if it doesn't reach the inbox, it won't do any good. Responsys has recently published its Guide to Deliverability in Email Marketing. In addition to the guide, it presents [...]
A remarketing strategy can considerably increase the conversion rate of an ecommerce business. There are several things to keep in mind to increase the effectiveness of your remarketing emails: Don't take too long to send the remarketing email. The appropriate time may vary depending on the product or service.
We like to bring you from time to time an example of email marketing that serves as a reference and helps us to learn about best practices in email or learn how others have solved challenges that we face every day.
In a previous article we talked about the reasons for abandonment of the purchase process and we pointed to a key point in common to all abandoned carts, whatever the reason for abandonment: the user's interest in the products listed. This interest is the key to the effectiveness of shopping cart strategies.
