Cohort analysis is used to study the behaviour or outcomes associated with a group of people over time. In marketing, cohort analysis is a technique used to study customer behaviour. Thus, a cohort is a group of customers or users who have a specific [...]
Today we talk about the providers that have emerged to provide a solution for sending highly personalised emails based on the user's interaction with the site and their browsing behaviour. These are solutions that collect information about what a user has visited on the site, at a specific time or [...]
ESPs have been the pioneers of Email Marketing as we understand it today. They are platforms aimed at sending mass campaigns whose main added value revolves around the following axes: The deliverability of emails or deliverability. One of the key aspects when carrying out actions [...]
In the previous post we talked about the power of GIFs in email marketing, and today we illustrate it with a case study. Last year, the technology brand Dell was faced with the challenge of communicating the launch of a new product: the Dell XPS 12 Convertible Ultrabook. The challenge: to convey to the user what a convertible Ultrabook is [...]
Los que estamos metidos en el código de los emails todos los días sabemos de las limitaciones que plantea la maquetación. Aunque los lenguajes utilizados para la estructura y el estilo de los emails son los mismos que en diseño web, HTML y CSS, las restricciones en email plantean una complejidad mucho mayor y todos […]
This post is part of a series dedicated to loyalty email marketing as a tactic in the development of loyalty programmes in general. Before explaining to what extent and under what circumstances loyalty email marketing can provide value in this type of programme, we consider it appropriate to set out some concepts.
This is a common problem. One of the handicaps we encounter when analysing the results of a newsletter is that we have no way of knowing how many of our emails have ended up in the spam folder. However, we do have a way to minimise this risk. To start with, we must follow [...]
For a few years now, two statements have been heard that have tried to set the course of online marketing: - Email Marketing is dead - Social Media is the tool that will replace Email Marketing in communicating with our customers. Of course, we all understand by now, that neither so much nor so bald. Email [...]
Nowadays, video is not supported by most email clients (we are talking about embedded video in our email campaigns), but there is a very effective way to incorporate video into our email without embedding it.
Si, como nosotros, queréis estar a la última en el ámbito del Email Marketing seguro que sois devoradores de blogs y páginas de recursos para aprender de los mejores. Nosotros aspiramos a ofreceros los mejores contenidos y debates de interés, pero por supuesto, aprendemos de los referentes. Hoy os traemos un recopilatorio de los blogs […]
