August. The holidays are here and the "Out of office" autoresponders are on the rise. We also see, in many cases, a significant drop in the opening rates of our emails, even more so if we are talking about B2B mailings. This drop is natural, but it still worries many marketers and raises concerns about what to do [...]
3 Email Best Practices you should reconsider: Remove inactive users
"I have never seen a mailing list where the 10% of users (which we consider the most active) generate more monetary value than the other 90% as a whole".
3 Email Best Practices you should reconsider(II): Optimising open rate
Within the Best Practices reviewed by Dela Quist in his webinar "Approach with caution: 3 email best practices to think twice about" and after analysing the first point (A/B Test) in the previous article.
3 Email Best Practices you should rethink(I): A/B Testing
Today we offer you Dela Quist's thoughts on some frequently used email marketing strategies and we take the opportunity to qualify what we stated in the previous article on deliverability. The CEO of Alchemy Worx, one of the UK's leading email marketing agencies, responds to some of the most common assertions in the industry and [...]
How to improve the deliverability of your email campaigns: sending reputation
In the previous article we talked about how to avoid spam filters and we pointed out the reputation of the sending IP as a key factor. Today we will talk about some practices to improve this reputation and thus improve the deliverability of emailings. Many tend to think that the best thing for an email marketing campaign is to [...]
How to improve the deliverability of your email campaigns: avoiding spam filters
Deliverability is defined as the ability of an email to reach the inbox of its recipients. This implies that the email does not end up in the SPAM folder or bounces. To avoid being classified as SPAM, we must take care of the reputation of the subdomain and the IP from [...]
Responsive Email Design: do you really need it (Infographic)?
One of the most obvious trends in the web design sector in the last 2 years is responsive design, better known by the anglicism Responsive Web Design. This trend responds to the rapid integration of smartphones in the lives of users and the ever-increasing data on their use. The [...]
How Gmail's new inbox affects open rates
Over the past few weeks we've been seeing changes to the Gmail inbox. The idea... to help users sort their cluttered inbox into 5 categories: Primary, Social, Promotions, Notifications and Forums. Under the new "Promotions" tab, where we should expect our emailings to end up from now on, [...]
Chris Baggott's keys to optimising email marketing
Today we talk about what we consider one of the best books to learn the keys to get the most out of our email marketing strategies. It is "Emal Marketing By The Numbers" by Chris Baggott. The book begins with some basic ideas about marketing and then goes on to provide more specific keys on how to get the most out of your [...]
How Email Marketing can help SEO
Email marketing strategies are based on the creation and management of relationships with the company's public, however, email marketing can generate synergies with other online marketing strategies that a priori are not usually mixed. This time we will talk about how email marketing can help search engine positioning. [...]