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Blog, Mailing Lists

3 Email Best Practices you should reconsider: Remove inactive users

16 August 2013 Jordi Puig Comments Off on 3 Email Best Practices que deberías reconsiderar: Eliminar usuarios inactivos

"I have never seen a mailing list where the 10% of users (which we consider the most active) generate more monetary value than the other 90% as a whole".

Blog, Opening Rate

3 Email Best Practices you should reconsider(II): Optimising open rate

14 August 2013 Jordi Puig Comments Off on 3 Email Best Practices que deberías reconsiderar(II): Optimizar la tasa de apertura

Within the Best Practices reviewed by Dela Quist in his webinar "Approach with caution: 3 email best practices to think twice about" and after analysing the first point (A/B Test) in the previous article.

Analysis and metrics, Blog

3 Email Best Practices you should rethink(I): A/B Testing

13 August 2013 Jordi Puig Comments Off on 3 Email Best Practices que deberías reconsiderar(I): Test A/B

Today we offer you Dela Quist's thoughts on some frequently used email marketing strategies and we take the opportunity to qualify what we stated in the previous article on deliverability. The CEO of Alchemy Worx, one of the UK's leading email marketing agencies, responds to some of the most common assertions in the industry and [...]

Blog, Deliverability

How to improve the deliverability of your email campaigns: sending reputation

7 August 2013 Jordi Puig Comments Off on Cómo mejorar la entregabilidad de tus campañas de email: reputación del envío

In the previous article we talked about how to avoid spam filters and we pointed out the reputation of the sending IP as a key factor. Today we will talk about some practices to improve this reputation and thus improve the deliverability of emailings. Many tend to think that the best thing for an email marketing campaign is to [...]

Blog, Deliverability

How to improve the deliverability of your email campaigns: avoiding spam filters

5 August 2013 Jordi Puig Comments Off on Cómo mejorar la entregabilidad de tus campañas de email: evitar los filtros anti spam

Deliverability is defined as the ability of an email to reach the inbox of its recipients. This implies that the email does not end up in the SPAM folder or bounces. To avoid being classified as SPAM, we must take care of the reputation of the subdomain and the IP from [...]

Blog, Mobile Email

Responsive Email Design: do you really need it (Infographic)?

31 July 2013 Jordi Puig Comments Off on Responsive Email Design: ¿realmente lo necesitas? (Infografía)

One of the most obvious trends in the web design sector in the last 2 years is responsive design, better known by the anglicism Responsive Web Design. This trend responds to the rapid integration of smartphones in the lives of users and the ever-increasing data on their use. The [...]

Blog, Opening Rate

How Gmail's new inbox affects open rates

24 July 2013 Jordi Puig Comments Off on Cómo afecta el nuevo inbox de Gmail a las tasas de apertura

Over the past few weeks we've been seeing changes to the Gmail inbox. The idea... to help users sort their cluttered inbox into 5 categories: Primary, Social, Promotions, Notifications and Forums. Under the new "Promotions" tab, where we should expect our emailings to end up from now on, [...]

Blog, Books

Chris Baggott's keys to optimising email marketing

18 July 2013 Jordi Puig Comments Off on Las claves de Chris Baggott para optimizar el email marketing

Today we talk about what we consider one of the best books to learn the keys to get the most out of our email marketing strategies. It is "Emal Marketing By The Numbers" by Chris Baggott. The book begins with some basic ideas about marketing and then goes on to provide more specific keys on how to get the most out of your [...]

Blog, Cross Channel

How Email Marketing can help SEO

8 July 2013 Jordi Puig Comments Off on Cómo puede ayudar el Email Marketing al SEO

Email marketing strategies are based on the creation and management of relationships with the company's public, however, email marketing can generate synergies with other online marketing strategies that a priori are not usually mixed. This time we will talk about how email marketing can help search engine positioning. [...]

Blog, Email design

Tips to improve the usability of your email marketing campaigns

26 June 2013 Jordi Puig Comments Off on Tips para mejorar la usabilidad de tus campañas de email marketing

We are used to dealing with key factors in email marketing such as open rates, click-through rates, elements that influence deliverability... However, many times, this obsession with numbers and technical perfection can make us forget a key element in our emails: usability. Much has been said [...]

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