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Case study: 450% upgrade of a ctr 450% thanks to a welcome program
When a user decides to sign up for our email marketing programme, we must focus on fulfilling their expectations, start to establish links with them and take advantage of their greater predisposition to interact with our brand. The development of a good welcome programme is one of the best tools we have at our disposal in the initial phase of the [...]
Applications of A/B testing in Email Marketing
A/B testing is the most common form of testing among marketers because of its simplicity and effectiveness in validating hypotheses involving a single variable. A/B testing consists of confronting two or more versions of the same message with the particularity that the same variable will change [...].
Tips to take into account in the header of an emailing campaign
Since the first thing that appears to the user in an emailing is the header, and taking into account that many of them have the preview activated in their email accounts, the design of the header has to be approached with the utmost detail. Here are four tips to keep in mind:
How to coordinate your email marketing with Pinterest
There are three major advantages of Pinterest as an email marketing booster:
How to determine the impact of an email marketing action on the shopper
El email marketing es un activador de determinados comportamientos en el consumidor. Estos comportamientos están siempre vinculados con un proceso de compra, bien en la fase inicial de consideración de un producto o servicio, bien en la fase de decisión final. El email marketing ayuda a construir la imagen de marca y que ésta sea […]
5 tactics to integrate your email marketing actions with Facebook and Twitter
1. Increase the list of opt-in emails through social networks. Not all users who follow us on any of the social networks in which we are present, have opted-in to the email marketing programme. For this reason, social networks are an interesting source to increase the lists [...]
How to optimise email marketing actions based on potential user value
Two of the key aspects in the strategic definition of a relationship marketing project are the identification of users with future projection and potential and their discrimination with respect to other users. 1) An initial discrimination of users with greater potential is based on the notion of recency. If the cycles of [...]
What is the best time of day to launch an email marketing campaign?
One of the questions that email marketers are most concerned about is when is the best time to send an email marketing campaign. Generally, this question consists of determining which day of the week and what time of day is the best time to obtain the best results in terms of openings. We analyse here the evolution of 5 days of the week [...]