Puesto que lo primero que aparece al usuario en un emailing es la cabecera, y teniendo en cuenta que muchos de ellos tienen activada la vista previa en sus cuentas de correo, el diseño del header ha de abordarse con el máximo detalle. Estos son cuatro consejos a tener en cuenta:
How to coordinate your email marketing with Pinterest
There are three major advantages of Pinterest as an email marketing booster:
How to determine the impact of an email marketing action on the shopper
El email marketing es un activador de determinados comportamientos en el consumidor. Estos comportamientos están siempre vinculados con un proceso de compra, bien en la fase inicial de consideración de un producto o servicio, bien en la fase de decisión final. El email marketing ayuda a construir la imagen de marca y que ésta sea […]
5 tactics to integrate your email marketing actions with Facebook and Twitter
1. Increase the list of opt-in emails through social networks. Not all users who follow us on any of the social networks in which we are present, have opted-in to the email marketing programme. For this reason, social networks are an interesting source to increase the lists [...]
How to optimise email marketing actions based on potential user value
Two of the key aspects in the strategic definition of a relationship marketing project are the identification of users with future projection and potential and their discrimination with respect to other users. 1) An initial discrimination of users with greater potential is based on the notion of recency. If the cycles of [...]
What is the best time of day to launch an email marketing campaign?
One of the questions that email marketers are most concerned about is when is the best time to send an email marketing campaign. Generally, this question consists of determining which day of the week and what time of day is the best time to obtain the best results in terms of openings. We analyse here the evolution of 5 days of the week [...]
Remailing, an effective tactic to increase conversions from your email marketing campaigns
Re-mailing consists of using information about a user's behaviour in an email marketing campaign to seed a list and launch another campaign. It is a simple and effective tactic. Some examples of remailing applications that you can carry out are: - Remailing on non-openers: if you [...]
The 7 golden rules for effective emailing
When designing an emailing we must take into account, first of all, the context in which the user's experience with the email will take place. The saturation of emails we receive makes the little time we spend reading them very selective. Usability analyses indicate that a user spends about 3 [...]
Seven tips to improve the deliverability of your emailings
1. Meet your users' expectations. If the information you send by email to your users is not related to their interests or deviates from what was promised at the time of recruitment, you will find yourself with an increase in "this is spam" complaints. This will penalise your reputation as a sender. 2. [...]
Marketing in the age of Big Data
One of the marketing concepts that for various reasons is gaining greater notoriety is that of Customer Retention. The idea is elementary, it consists of placing the customer at the centre of the organisation's marketing with the aim of extending their Life Cycle. Concepts such as CRM, Lifetime Value, [...]