Deliverability is defined as the ability of an email to reach the inbox of its recipients. This implies that the email does not end up in the SPAM folder or bounces. To avoid being classified as SPAM, we must take care of the reputation of the subdomain and the IP from [...]
Responsive Email Design: do you really need it (Infographic)?
One of the most obvious trends in the web design sector in the last 2 years is responsive design, better known by the anglicism Responsive Web Design. This trend responds to the rapid integration of smartphones in the lives of users and the ever-increasing data on their use. The [...]
How Gmail's new inbox affects open rates
Over the past few weeks we've been seeing changes to the Gmail inbox. The idea... to help users sort their cluttered inbox into 5 categories: Primary, Social, Promotions, Notifications and Forums. Under the new "Promotions" tab, where we should expect our emailings to end up from now on, [...]
Chris Baggott's keys to optimising email marketing
Today we talk about what we consider one of the best books to learn the keys to get the most out of our email marketing strategies. It is "Emal Marketing By The Numbers" by Chris Baggott. The book begins with some basic ideas about marketing and then goes on to provide more specific keys on how to get the most out of your [...]
How Email Marketing can help SEO
Email marketing strategies are based on the creation and management of relationships with the company's public, however, email marketing can generate synergies with other online marketing strategies that a priori are not usually mixed. This time we will talk about how email marketing can help search engine positioning. [...]
Tips to improve the usability of your email marketing campaigns
We are used to dealing with key factors in email marketing such as open rates, click-through rates, elements that influence deliverability... However, many times, this obsession with numbers and technical perfection can make us forget a key element in our emails: usability. Much has been said [...]
Case study What percentage of emails are read on mobile devices?
In this post we present the results obtained in an Email Marketing action that we carried out for a well-known retailer. Specifically, we analyse the results from the point of view of the environments of interaction with the message (mobile, webmail or desktop email client). The action consisted of sending 630,000 emails to [...]
Use of email on mobile devices
The use of smartphones and tablets is conditioning the way in which users access digital content. In fact, in the mobile world we can say that there is an inbox that centralises all digital communications received: Facebook updates, tweets, emails, etc. arrive on the screen of the mobile device. [...]
Examples of Email Marketing: Sony Electronics, Pinterest & Email Integration
In this case study we present the winning campaign in the category "best innovation in Email Marketing" of the awards that Marketing Sherpa presents every year. This is an action in which Sony Electronics integrated email with its presence on Pinterest, obtaining great results in terms of openings, clicks, [...]
Uses of Email, Facebook and Twitter among Millennials or generation Y
A recent field study carried out by Exact Target entitled "Subscribers, Fans, and Followers", whose objective was to find out how users use email, Facebook and Twitter to interact with brands, yields very interesting data on the so-called Millennials segment (or Generation Y, people born between 1982 and 2010).