Las campañas de carrito abandonado en Email Marketing son una herramienta muy útil para recuperar ventas perdidas y aumentar la conversión en tu e-commerce. Sin embargo, para obtener los mejores resultados, es importante perfeccionar continuamente estas campañas. Según Barilliance, en España el índice de abandono del carrito de la compra se sitúa en el 86,14%. Viendo […]
If you have read some of our previous posts, you will have realised that to achieve successful Email Marketing campaigns, there is no single key to success, but it depends on many factors. On this occasion, as you may have read in the title, we will talk about the fundamental role of the Layout in [...]
In January, in this blog, we were lucky enough to talk to several Email Marketing experts about the different trends that, from their point of view, were going to be successful in 2024. Once the information was gathered, we saw that during this year, Email Marketing professionals were paying special attention to the [...]
On other occasions in this blog, we have been talking about the importance of lead generation in the world of Email Marketing. These leads go through different stages and the main objective is to provide them with relevant and valuable information at each stage of the process to end up making them loyal. As we all know, in the world of email [....]
In the world of digital marketing, having the information to be able to anticipate the needs and behaviours of users is key to achieving good results. While we have seen in other posts on our blog some of the most common mistakes in Email Marketing, it is also important to consider the importance of the analysis of the [...]
On other occasions in this blog, we have talked about the importance of the promotions tab and we have learned about all its advantages. In addition, we also saw that there is a big difference between the promotions tab and the spam tab. We came to the conclusion that comparing the promotions tab to the spam folder was a mistake. As [...]
As we do every year, Digital Response wants to reflect on the key trends and aspects that will dominate Email Marketing in 2024. We do so with the participation of leading professionals who wanted to share their points of view. In 2024, we will see the consolidation of three dynamics in the fields of eCRM and operations [...]
In one of our last posts, we talked about how to create an excellent Customer Journey and how important it is for consumers to feel an important part of the brand. However, just as it is important to treat them properly during their journey, it is also important to get them to participate in our brand. [...]
A couple of months ago, What's in your Inbox? was born, a Digital Response podcast in which Jordi Puig, the CEO, has revealing conversations with professionals in the sector with the aim of exploring the most effective methods for success. Therefore, the content you are going to find in our podcast can be [...]
In previous posts on our blog, we have seen the importance of creating campaigns tailored to each season of the year. If we adapt our Email Marketing sendings according to their seasonality, they are likely to achieve better metrics because our subscribers receive valuable and updated content. It's no secret that the [...]
