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Blog

The fundamental role of email marketing layout

3 April 2024 Jordi Puig Comments Off on El papel fundamental de la Maquetación en el Email Marketing

If you have read some of our previous posts, you will have realised that to achieve successful Email Marketing campaigns, there is no single key to success, but it depends on many factors. On this occasion, as you may have read in the title, we will talk about the fundamental role of the Layout in [...]

Blog

Which email marketing trends are being successfully adapted in 2024?

14 March 2024 Jordi Puig Comments Off on ¿Qué tendencias de Email Marketing se están adaptando con éxito este 2024?

In January, in this blog, we were lucky enough to talk to several Email Marketing experts about the different trends that, from their point of view, were going to be successful in 2024. Once the information was gathered, we saw that during this year, Email Marketing professionals were paying special attention to the [...]

Blog

Improve your Email Marketing with Drip Campaigns

7 March 2024 Jordi Puig Comments Off on Mejora tu Email Marketing con Campañas de Goteo

On other occasions in this blog, we have been talking about the importance of lead generation in the world of Email Marketing. These leads go through different stages and the main objective is to provide them with relevant and valuable information at each stage of the process to end up making them loyal. As we all know, in the world of email [....]

Blog

The importance of predictive analytics in email marketing

22 February 2024 Jordi Puig Comments Off on La importancia del análisis predictivo en el Email Marketing

In the world of digital marketing, having the information to be able to anticipate the needs and behaviours of users is key to achieving good results. While we have seen in other posts on our blog some of the most common mistakes in Email Marketing, it is also important to consider the importance of the analysis of the [...]

Blog

How to avoid the Spam box in your Email Marketing campaigns?

15 February 2024 Jordi Puig Comments Off on ¿Cómo evitar la bandeja de Spam en tus campañas de Email Marketing?

On other occasions in this blog, we have talked about the importance of the promotions tab and we have learned about all its advantages. In addition, we also saw that there is a big difference between the promotions tab and the spam tab. We came to the conclusion that comparing the promotions tab to the spam folder was a mistake. As [...]

Blog

Email Marketing Trends 2024: The Experts Speak Out

24 January 2024 Jordi Puig Comments Off on Tendencias en Email Marketing 2024: Los expertos hablan

As we do every year, Digital Response wants to reflect on the key trends and aspects that will dominate Email Marketing in 2024. We do so with the participation of leading professionals who wanted to share their points of view. In 2024, we will see the consolidation of three dynamics in the fields of eCRM and operations [...]

Blog

The different strategies to increase customer engagement

11 January 2024 Jordi Puig Comments Off on Las distintas estrategias para aumentar la participación del cliente

In one of our last posts, we talked about how to create an excellent Customer Journey and how important it is for consumers to feel an important part of the brand. However, just as it is important to treat them properly during their journey, it is also important to get them to participate in our brand. [...]

Blog

Eye-opening talks with professionals in the Email Marketing, Marketing Automation and CRM industry

20 December 2023 Jordi Puig Comments Off on Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM

A couple of months ago, What's in your Inbox? was born, a Digital Response podcast in which Jordi Puig, the CEO, has revealing conversations with professionals in the sector with the aim of exploring the most effective methods for success. Therefore, the content you are going to find in our podcast can be [...]

Blog

Discover the power of Email Marketing for Christmas campaigns

27 November 2023 Jordi Puig Comments Off on Descubre el poder del Email Marketing en las campañas de Navidad

In previous posts on our blog, we have seen the importance of creating campaigns tailored to each season of the year. If we adapt our Email Marketing sendings according to their seasonality, they are likely to achieve better metrics because our subscribers receive valuable and updated content. It's no secret that the [...]

Blog

7 tips for creating engaging Digital Content

15 November 2023 Jordi Puig Comments Off on 7 consejos para crear Contenido Digital atractivo

We are currently living in a digital era, in which we are constantly being impacted by a multitude of brands, from all possible sectors. Therefore, whenever there is so much competition, we have to look at what marketing actions we should carry out to be able to differentiate ourselves. So, in this post we are going to look at different points that we [...]

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