The saturation of emails we receive means that the little time we dedicate to reading them is very selective. That is to say, among the amount of emails we receive every day, we tend to pay attention to those that we do not receive:
Q1 2012 North American Email Trends and Benchmarks
Direct and interactive marketing company Epsilon, together with the Direct Marketing Association and the Email Experience Council, have just released data on the performance of email marketing metrics in the US in the first quarter of the year. The study reveals the following data: - Open rates are trending upwards [...]
Considerations to take into account before hiring an Email Marketing Company
When we decide to start doing email marketing actions on our database, the question arises as to which of the alternatives available on the market is the most appropriate to carry them out:
The new email retargeting
The use of retargeting techniques has been used so far in contextual and display advertising: a user visits a product in an e-commerce, and after placing a cookie in their browser, the brand can display ads with offers for that product on other sites where the user is browsing. Currently [...]
Cross-selling in email marketing (II)
In a previous post we discussed some generalities to consider when cross-selling through email marketing. Here we will go into more detail by analyzing four key points to consider for our cross-selling action to be successful. 1. Collect and use e-commerce and CRM data. Know when [...]
The Customer Life Cycle (Part II)
SPECIFICITIES OF THE CUSTOMER LIFECYCLE IN DIGITAL ENVIRONMENTS. Customer lifecycles in digital media in general, and on the Internet in particular, tend to be shorter than those in the offline world. This fact radically changes the way of thinking about the timescales on which to develop [...]
Cross-selling in the tourism sector.
Tourism service providers have, for some years now, been exploiting cross-selling very effectively. In particular, they have specialised in cross-selling complementary (ancillary) services from a third party on their own account. The provider who sells the service to the traveller receives a commission from the traveller [...].
The Customer Life Cycle (Part I).
The model for approaching a relational strategy is the one that takes into account the Customer Life Cycle. This model is useful because it allows you to target email and cross-channel marketing actions according to the stage that a user (customer or prospect) has throughout the life of the relationship with the company.
Key elements in deliverability management
One of the key aspects, if not the most important, when carrying out email marketing actions, has to do with the level of deliverability of our messages in the users' inbox. The filters through which an email goes through are getting tougher and tougher, since the objective of email marketing is to [...]
Cross-selling in email marketing.
One of the email marketing strategies that works best from a sales point of view is cross-selling. Cross-selling consists of offering a person who has bought or is going to buy a product, another complementary and related product. An example of cross-selling that we see every day is [...]