According to the latest study by Forrester Research, the incorporation of video in Email Marketing actions can triple the CTR compared to other campaigns. Rich video formats are a powerful tool for persuasion and communication: we can convince a prospect to try a new product, educate them on the uses of video in email marketing, and [...]
The most used email clients (in openings) are...
In this post, we are reporting on the latest update of the Email Client Market Share by Litmus, which analyses the market penetration of the different email clients worldwide based on openings. The data covers the last 12 months of the year (1 May 2011 to 31 May 2011).
Ten Inbox Secrets: Results of applying Eye Tracking to Email Marketing
The agency Red C has just published a study entitled "Ten Inbox Secrets". It offers the results obtained from an Eye Tracking analysis of 50 emails from up to 8 different industries with more than 100 participants. The value of this work lies in its empirical methodology, whose conclusions have been contrasted during the [...]
RFM (Recency, Frequency, Monetary) analysis applied to Email Marketing
RFM-based analysis has been used for more than 50 years by direct marketers in distance selling and direct mailing companies. It is a tried and tested method that, if properly implemented, offers high conversion rates in email marketing actions. The idea [...]
3 basic rules for designing an emailing campaign
The saturation of emails we receive means that the little time we dedicate to reading them is very selective. That is to say, among the amount of emails we receive every day, we tend to pay attention to those that we do not receive:
Q1 2012 North American Email Trends and Benchmarks
Direct and interactive marketing company Epsilon, together with the Direct Marketing Association and the Email Experience Council, have just released data on the performance of email marketing metrics in the US in the first quarter of the year. The study reveals the following data: - Open rates are trending upwards [...]
Considerations to take into account before hiring an Email Marketing Company
When we decide to start doing email marketing actions on our database, the question arises as to which of the alternatives available on the market is the most appropriate to carry them out:
The new email retargeting
The use of retargeting techniques has been used so far in contextual and display advertising: a user visits a product in an e-commerce, and after placing a cookie in their browser, the brand can display ads with offers for that product on other sites where the user is browsing. Currently [...]
Cross-selling in email marketing (II)
In a previous post we discussed some generalities to consider when cross-selling through email marketing. Here we will go into more detail by analyzing four key points to consider for our cross-selling action to be successful. 1. Collect and use e-commerce and CRM data. Know when [...]
The Customer Life Cycle (Part II)
SPECIFICITIES OF THE CUSTOMER LIFECYCLE IN DIGITAL ENVIRONMENTS. Customer lifecycles in digital media in general, and on the Internet in particular, tend to be shorter than those in the offline world. This fact radically changes the way of thinking about the timescales on which to develop [...]