One of the email marketing strategies that works best from a sales point of view is cross-selling. Cross-selling consists of offering a person who has bought or is going to buy a product, another complementary and related product. An example of cross-selling that we see every day is [...]
Opening data by email type
After analysing the results of the joint study by Epsilon and Email Experience Council, "Email Trends and Benchmarks", we can draw some significant conclusions about what aspects should be taken into account in any sales and cross channel marketing and email marketing strategy. In this post we are going to discuss the results to [...]
Tips for the layout of an emailing campaign
Creating an e-mail design is not the same as creating a website design. First of all, it is advisable to stay away from complex designs because the more complex the design, the more likely it is that the e-mail will not look good in all e-mail clients (Outlook, Thunderbird, Hotmail, Gmail, Yahoo, etc.). In the [...]
Two tactics in cross-channel and email marketing: Abandoned cart email and calculating ROI
We present in this post 2 tactics that will help in the development of a better email marketing and cross-channel strategy. Email after shopping cart abandonment (remarketing). It has been estimated that a timely email to a user who has not completed the purchase process in an e-commerce, can multiply by [...]
What about Direct Mailing (paper)?
Much has been written in recent times about whether social networks would replace email communication. Reality has shown that both channels coexist and complement each other in cross-channel sales strategies and that the use of email is only growing (yes, the ways of communication are changing).
Study of the state of email marketing in low-cost airlines.
eDataSource has published a very interesting study on the state of email marketing among low cost companies in the US. In their blog they summarise the results and anticipate some conclusions. The data only confirms the importance of a cross-channel sales and marketing strategy that takes care of both the acquisition process [...].
New deliverability challenges: Designing an email to get into the inbox
In every sales and cross channel marketing strategy, email marketing is the key element, because of its proven effectiveness. Today, the main challenge for marketers lies in how to achieve the best deliverability. ISPs and email providers are adjusting the criteria under which they configure their email marketing strategies to meet their customers' needs.