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Blog, Email Marketing Studies

Opening data by email type

16 January 2012 Jordi Puig Comments Off on Datos de aperturas según tipología del email

After analysing the results of the joint study by Epsilon and Email Experience Council, "Email Trends and Benchmarks", we can draw some significant conclusions about what aspects should be taken into account in any sales and cross channel marketing and email marketing strategy. In this post we are going to discuss the results to [...]

Blog, Email design

Tips for the layout of an emailing campaign

14 January 2012 Jordi Puig Comments Off on Consejos para la maquetación de un emailing

Creating an e-mail design is not the same as creating a website design. First of all, it is advisable to stay away from complex designs because the more complex the design, the more likely it is that the e-mail will not look good in all e-mail clients (Outlook, Thunderbird, Hotmail, Gmail, Yahoo, etc.). In the [...]

Blog, Cross Channel

Two tactics in cross-channel and email marketing: Abandoned cart email and calculating ROI

10 January 2012 Jordi Puig Comments Off on Dos tácticas en cross-channel y email marketing: Abandoned cart email y cálculo del ROI

We present in this post 2 tactics that will help in the development of a better email marketing and cross-channel strategy. Email after shopping cart abandonment (remarketing). It has been estimated that a timely email to a user who has not completed the purchase process in an e-commerce, can multiply by [...]

Blog, Cross Channel

What about Direct Mailing (paper)?

5 de January de 2012 Jordi Puig Comments Off on ¿Y qué sucede con el Mailing Directo (papel)?

Mucho se ha escrito en los últimos tiempos a cerca de si las redes sociales sustituirían la comunicación por email. La realidad ha demostrado que ambos canales conviven y se complementan en estrategias de venta cross channel y que el uso del email no hace más que crecer (sí que están cambiando los modos de […]

Blog, Email Marketing Studies

Study of the state of email marketing in low-cost airlines.

3 January 2012 Jordi Puig Comments Off on Estudio del estado del email markerting en las compañías aéreas lowcost.

eDataSource ha publicado un interesantísimo estudio sobre cuál es el estado del email marketing entre las compañías low cost en EEUU. En su blog resumen los resultados y anticipan algunas conclusiones. Los datos no hacen más que constatar la importancia de una estrategia de ventas y marketing cross-channel que cuide tanto el proceso de adquisición […]

Blog, Deliverability

New deliverability challenges: Designing an email to get into the inbox

2 de January de 2012 Jordi Puig Comments Off on Nuevos retos para la entregabilidad: Diseñar un email para que entre en el inbox

En toda estrategia de ventas y marketing cross channel el elemento fundamental, por su probada eficacia, es el email marketing. Hoy en día, el principal reto para los emarketers reside en cómo lograr la mejor tasa de entrega o deliverbility. los ISP´s y proveedores de email están ajustando los criterios bajo los que configuran los […]

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