A couple of months ago, What's in your Inbox? was born, a Digital Response podcast in which Jordi Puig, the CEO, has revealing conversations with professionals in the sector with the aim of exploring the most effective methods for success. Therefore, the content you are going to find in our podcast can be [...]
In previous posts on our blog, we have seen the importance of creating campaigns tailored to each season of the year. If we adapt our Email Marketing sendings according to their seasonality, they are likely to achieve better metrics because our subscribers receive valuable and updated content. It's no secret that the [...]
We are currently living in a digital era, in which we are constantly being impacted by a multitude of brands, from all possible sectors. Therefore, whenever there is so much competition, we have to look at what marketing actions we should carry out to be able to differentiate ourselves. So, in this post we are going to look at different points that we [...]
During different posts on this blog, we have talked about the importance of segmenting our lists so that our mailings have the maximum possible impact on our subscribers. While we are constantly thinking of strategies to generate a close link with our most active subscribers, it is also important to know that trying to recover the relationship with [...]
In one of our last blog posts, we looked at different tools that are really useful for improving your subject lines. However, this is not the only function that AI has in the world of email marketing. In fact, it's undeniable that Artificial Intelligence is advancing by leaps and bounds and it's not [...]
On several occasions in this blog, we have talked about email lists and the importance they have in the final results of our Email Marketing campaigns. However, on this occasion we want to focus solely and exclusively on providing all the information necessary to achieve good hygiene in our email marketing campaigns.
En nuestros últimos posts en el blog, hemos estado hablando sobre distintas acciones que son importantes para mejorar nuestros correos electrónicos. No obstante, a veces es más importante tener claro lo que no se tiene que hacer. En este post, vamos a hablar sobre los errores más comunes que cometen las empresas en el mundo […]
Durante los últimos posts en el blog, hemos estado hablando muchas veces sobre la importancia del Email Marketing y cómo nuestra empresa puede beneficiarse de unos envíos excelentes para conseguir nuestros objetivos. Ahora pues, vamos a hablar del SMS Marketing, otra técnica compatible con el Email Marketing que es realmente eficaz. Por lo tanto, si […]
La experiencia del usuario y el diseño de la interfaz de usuario son esenciales para aumentar la tasa de clics en tus campañas de email marketing. En esta guía repasamos los aspectos clave de UI/UX para lograr este objetivo. Jerarquía de la Información a) Textos: titulares, bodycopy… b) Guía la lectura Contraste de colores Destacados […]
Hemos hablado varias veces sobre la importancia de las líneas de asunto en los resultados de nuestros envíos. Una simple frase puede hacer que nuestros suscriptores decidan abrir el correo para terminar leyendo el contenido o no. Por lo tanto, es algo innegable que necesitamos las mejores líneas de asunto posibles para poder conseguir los […]
