We have already talked about the concept of cross-channel marketing and its fundamentals in another post. Here we want to go deeper into the idea of the customer journey as a framework for implementing a successful cross-channel strategy. What is the customer journey?
Econsultancy acaba de publicar (agosto 2014) el tercer Informe anual de Cross Channel Marketing en asociación con Oracle (Responsys). En él se explora cómo las empresas están coordinando sus actividades de marketing en distintos canales. El análisis se basa en una encuesta realizada a cerca de 1.000 profesionales del e-commerce.
In a previous post we briefly presented what cross channel marketing consists of and we referred to ZMOT (Zero Moment Of Truth), a topic developed by Google that explains the changes that consumer purchasing behaviour is undergoing by massively incorporating digital media, supports and channels, in order to understand the context in which it has [...]
In this series of articles we finish by defining omnichannel marketing and trying to understand the differences with multichannel and cross-channel marketing. In the following link you can download the Whitepaper Multichannel, Omnichannel and Cross Channel Marketing where this issue is developed in more depth The term Cross-Channel refers to the ability to overcome the silos of omni-channel marketing and [...]
The marketing community has proposed two new terms that embody the strategic orientation of adapting to this new and complex reality. These are the terms Cross-Channel Marketing and Omnichannel Marketing. Today we define the first of them. As we mentioned in the post on multichannel marketing, there are three axes on which marketing pivots [...]
One of the terms that is gaining more prominence in the marketing world is Omnichannel. In this series of posts we want to shed some light on the concept of Omnichannel, defining its scope and differentiating it from two other complementary terms: multichannel marketing and cross-channel marketing.
In recent years, many have insisted on talking about the death of email marketing in favour of social media communication strategies. Many have claimed that email would be forgotten with the increasing use of new tools. Nothing could be further from the truth. Time has shown that email has [...]
In this post, we are reporting on the second Cross Channel Marketing Report 2013, recently published by Econsultancy and the solutions provider Cross Channel Responsys. Based on a survey carried out among 900 companies (between companies and agencies) in the US, the report shows the weight that the different channels (on and off-line) have in the marketing mix.
Email marketing strategies are based on the creation and management of relationships with the company's public, however, email marketing can generate synergies with other online marketing strategies that a priori are not usually mixed. This time we will talk about how email marketing can help search engine positioning. [...]
There are three major advantages of Pinterest as an email marketing booster:
