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Blog, Cross Channel

5 tactics to integrate your email marketing actions with Facebook and Twitter

23 November 2012 Jordi Puig Comments Off on 5 tácticas para integrar tus acciones de email marketing con Facebook y Twitter

  1. Increase the list of opt-in emails through social networks. Not all users who follow us on any of the social networks in which we are present, have opted-in to the email marketing programme. For this reason, social networks are an interesting source to increase the lists [...]

Blog, Cross Channel

The new email retargeting

13 April 2012 Jordi Puig Comments Off on El nuevo email retargeting

The use of retargeting techniques has been used so far in contextual and display advertising: a user visits a product in an e-commerce, and after placing a cookie in their browser, the brand can display ads with offers for that product on other sites where the user is browsing. Currently [...]

Blog, Cross Channel

Two tactics in cross-channel and email marketing: Abandoned cart email and calculating ROI

10 January 2012 Jordi Puig Comments Off on Dos tácticas en cross-channel y email marketing: Abandoned cart email y cálculo del ROI

We present in this post 2 tactics that will help in the development of a better email marketing and cross-channel strategy. Email after shopping cart abandonment (remarketing). It has been estimated that a timely email to a user who has not completed the purchase process in an e-commerce, can multiply by [...]

Blog, Cross Channel

What about Direct Mailing (paper)?

5 de January de 2012 Jordi Puig Comments Off on ¿Y qué sucede con el Mailing Directo (papel)?

Mucho se ha escrito en los últimos tiempos a cerca de si las redes sociales sustituirían la comunicación por email. La realidad ha demostrado que ambos canales conviven y se complementan en estrategias de venta cross channel y que el uso del email no hace más que crecer (sí que están cambiando los modos de […]

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