1. Increase the list of opt-in emails through social networks. Not all users who follow us on any of the social networks in which we are present, have opted-in to the email marketing programme. For this reason, social networks are an interesting source to increase the lists [...]
The new email retargeting
The use of retargeting techniques has been used so far in contextual and display advertising: a user visits a product in an e-commerce, and after placing a cookie in their browser, the brand can display ads with offers for that product on other sites where the user is browsing. Currently [...]
Two tactics in cross-channel and email marketing: Abandoned cart email and calculating ROI
We present in this post 2 tactics that will help in the development of a better email marketing and cross-channel strategy. Email after shopping cart abandonment (remarketing). It has been estimated that a timely email to a user who has not completed the purchase process in an e-commerce, can multiply by [...]
What about Direct Mailing (paper)?
Much has been written in recent times about whether social networks would replace email communication. Reality has shown that both channels coexist and complement each other in cross-channel sales strategies and that the use of email is only growing (yes, the ways of communication are changing).