The agency Red C has just published a study entitled "Ten Inbox Secrets". It offers the results obtained from an Eye Tracking analysis of 50 emails from up to 8 different industries with more than 100 participants. The value of this work lies in its empirical methodology, whose conclusions have been contrasted during the [...]
3 basic rules for designing an emailing campaign
The saturation of emails we receive means that the little time we dedicate to reading them is very selective. That is to say, among the amount of emails we receive every day, we tend to pay attention to those that we do not receive:
Tips for the layout of an emailing campaign
Creating an e-mail design is not the same as creating a website design. First of all, it is advisable to stay away from complex designs because the more complex the design, the more likely it is that the e-mail will not look good in all e-mail clients (Outlook, Thunderbird, Hotmail, Gmail, Yahoo, etc.). In the [...]