Have you ever thought about what type of welcome email is the most appropriate for your company? It is important to keep in mind that it is the first contact we will have with our user via email and therefore, the first opportunity to make a good impression. First of all, it is important to clarify that when we talk about a [...]
If we look at all the emails we receive from the brands we follow, we will realise that there are different types of campaigns that are repeated in all of them, that is, among all the emails received we could make subgroups or categories that would have common features and would seek the same objective. Each and every one of [...]
Christmas is approaching and with it a host of important dates that brands take advantage of to launch new product lines and special promotions. In this context, email marketing, once again, is the key to communicate with customers and convince them that the best option for their Christmas shopping is what they are looking for.
In any database there are those users who are inactive and have no link or relationship with the brand, either because it has never existed or because what we offer is not of interest to them. In this post we will see 5 types of reactivation emails that, as indicated by their [...]
Taking advantage of the fact that a few days ago it was the birthday of one of the team members, we thought it would be a good idea to collect the emails sent to him and make a post with ideas for the birthday emails you send to your subscribers. Let's get to work! The emails we receive when it's our birthday [...]
Frank Body, an Australian brand dedicated to skin care through coffee, has won us over with its email marketing campaigns. Specifically, with their welcome email. For this reason, we want to share it with you in this post.
The key to any marketing strategy is to know who you are targeting. Communicating with businesses is not the same as communicating with consumers. For that reason, in this post we will talk about the main differences between business-to-business (B2B) and business-to-consumer (B2C) email marketing.
These days it's not uncommon to find people with more than one email account; you yourself probably have at least two accounts (even if one is for work). Over the years you've sent and received a lot of emails, and some of them have had questionable subject lines with a form similar to this one, which you [...]
With summer just around the corner, it's time to prepare our holidays if we haven't already done so. That's why in the tourism sector, email marketing campaigns are intensified in summer in order to offer users the best possible alternatives.
As we have already mentioned on different occasions, we understand the concept of "Call to Action" (CTA) as that button or banner that seeks to attract the user's attention and achieve a conversion, which in the case of Email Marketing, is to get the click.
