Mother's Day is just around the corner and companies are starting to ramp up their marketing efforts to promote their products and services as the ideal gifts for our mothers. In this post we will present 3 good examples of email marketing that can be effective and successful.
We want to present in a general way Email Marketing strategies that can be applied to subscription-based business models. A subscription-based business model is one in which, instead of closing a sale each time to market a product or service, what is marketed is access to the product or service [...]
Christmas is approaching and… Our email inbox is on fire! Christmas shopping is the most important time of year for brands. This quarter of the year accounts for between 20% and 40% of annual sales, making it a key period for differentiating yourself from the competition and […]
Black Friday is just around the corner. An American tradition that is gaining more and more weight in the Spanish market, especially in the field of e-commerce. According to research conducted by Custora, email marketing campaigns achieved a 27% of the Christmas sales of the last year, and [...]
If you have tried to send a form or a survey via email, you have probably found that very few email clients support them. So, the most common is to send a link to the survey created in Google Forms or Survey Monkey for example. However, in this post we will show you how to create [...]
At Digital Response, we like to share those emails that seem most relevant to us for some reason. In this case, it’s an email sent by the internet domain registrar company GoDaddy. The email in question is relevant because it very well illustrates two very effective tactics that email marketing professionals […]
The winners of the 2015 Internet Retailer Excellence Awards have recently been announced. The awards are presented in the context of the IRCE (Internet Retailer conference & exhibition), which takes place every year in Chicago and brings together the best companies in the sector in various categories.
In this post, we will introduce the concept of contextual email marketing and illustrate it with some examples. When we talk about contextual email marketing, we are referring to email marketing that, «in real time«, adapts the content of the email to the «context» in which the user and/or the brand are at a given moment. Without […]
As much as we know the "theory of email marketing" and we have read thousands of tips on how to improve our results, the truth is that movement is demonstrated by walking and often the best thing to do is to be inspired by good examples.
Triggered emails are messages sent to an individual subscriber in response to an action the user has performed on our website (e.g., subscribing to a campaign or promotion) or also due to events scheduled by the same user (e.g., birthday).
