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Email Marketing Examples

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Blog, Email Marketing Examples

Email marketing examples: KLM uses email marketing in a loyalty programme

11 November 2013 Jordi Puig Comments Off on Ejemplos de Email Marketing: KLM aplica del email marketing en un programa de fidelización

 Background KLM Royal Dutch Airlines is a global airline based in the Netherlands. Together with Air France, it forms the Air France KLM Group, the largest airline company in Europe. KLM currently operates two loyalty programmes, one for private customers called Flying Blue and one for corporate customers, the BlueBiz loyalty programme.

Blog, Email Marketing Examples

Email Marketing Examples: Online jewellery store increases revenue by 51% with reactivation campaign

16 October 2013 Jordi Puig Comments Off on Ejemplos de Email Marketing: Joyería online aumenta sus ingresos un 51% con una campaña de reactivación

Limoges Jewelery, an online jewellery retailer, was seeing a significant drop in results from its email marketing campaigns. The company responded with a re permission strategy and a Welcome Program that increased revenue by 51%.

Blog, Email Marketing Examples

Email marketing best practices: apologising (Mini Case)

18 September 2013 Jordi Puig Comments Off on Best practices de email marketing: pedir disculpas (Caso Mini)

Most commonly, email marketing campaigns are commissioned to PEOPLE(:)). This has more advantages than disadvantages, but an unavoidable factor is that human beings are not infallible.

Blog, Email Marketing Examples

Examples of Email Marketing: Sony Electronics, Pinterest & Email Integration

5 May 2013 Jordi Puig Comments Off on Ejemplos de Email Marketing: Sony Electronics, integración de Pinterest & Email

In this case study we present the winning campaign in the category "best innovation in Email Marketing" of the awards that Marketing Sherpa presents every year. This is an action in which Sony Electronics integrated email with its presence on Pinterest, obtaining great results in terms of openings, clicks, [...]

Blog, Email Marketing Examples

Case study: 450% upgrade of a ctr 450% thanks to a welcome program

15 March 2013 Jordi Puig Comments Off on Caso práctico: aumento de un 450% del ctr gracias a un welcome program

Cuando un usuario decide registrarse en nuestro programa de email marketing, debemos centrarnos  en colmar sus expectativas, empezar a establecer lazos con él y aprovechar su mayor predisposición a interactuar con nuestra marca. El desarrollo de un buen programa de bienvenida es una de las mejores herramientas de que disponemos en la fase inicial del […]

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