Background KLM Royal Dutch Airlines is a global airline based in the Netherlands. Together with Air France, it forms the Air France KLM Group, the largest airline company in Europe. KLM currently operates two loyalty programmes, one for private customers called Flying Blue and one for corporate customers, the BlueBiz loyalty programme.
Limoges Jewelery, an online jewellery retailer, was seeing a significant drop in results from its email marketing campaigns. The company responded with a re permission strategy and a Welcome Program that increased revenue by 51%.
Most commonly, email marketing campaigns are commissioned to PEOPLE(:)). This has more advantages than disadvantages, but an unavoidable factor is that human beings are not infallible.
In this case study we present the winning campaign in the category "best innovation in Email Marketing" of the awards that Marketing Sherpa presents every year. This is an action in which Sony Electronics integrated email with its presence on Pinterest, obtaining great results in terms of openings, clicks, [...]
When a user decides to sign up for our email marketing programme, we must focus on fulfilling their expectations, start to establish links with them and take advantage of their greater predisposition to interact with our brand. The development of a good welcome programme is one of the best tools we have at our disposal in the initial phase of the [...]
