Email here, email there... We send hundreds of emails every day, but sometimes the quality of the content and form of our emails is insufficient. This is often the case with transactional email, which is often neglected and not given the importance it deserves.
Classifying our users according to certain parameters has become an essential task if we want our email marketing to be effective. Knowing our users will help us to target them in a personalised way, increasing the chances of having a positive impact on them.
In a market where there are so many companies offering almost identical products and services, the objective of retaining existing customers has become more important and more effort has been directed towards developing effective strategies to achieve this. However, without losing sight of the need to attract new customers. Against this backdrop, the [...]
In B2C most companies use email marketing to communicate with their end customers, however, the use of this communication tool in B2B environments has yet to be exploited. This is due to the weight of personal relationships and the development of teams of account managers. However, the use of [...]
It is no secret that the success of any company lies in the degree of involvement and satisfaction of its customers. Hence the need to know them perfectly, to know how they behave and to carry out a comprehensive analysis. In this context, there are two extremely important figures: CRM (Customer [...]
Drip Marketing is a technique based on a series of automated processes that follow a logic based on the actions carried out by a user. Its name comes from precisely how information is delivered to users. In email marketing campaigns, Drip [...]
This should be the question that all marketers should ask their users. Or at least that's what Seth Godin thinks... The entrepreneur and marketing expert who gave his name to the concept called "Permission Marketing".
Marketing automation is booming. Platforms such as Hubspot, Eloqua or Marketo, and agencies specialising in lead nurturing strategies and conversion funnel management, are occupying a key space in the field of interactive marketing. In this context, it is pertinent to consider under what circumstances are the complementary actions of email marketing appropriate [...]
In this post, a continuation of the first one dedicated to Loyalty Email Marketing, we want to reflect on two key aspects of the new online relationship marketing and loyalty marketing. On the one hand, we want to review the notion of CRM (Customer Relationship Management) related to the management of customer relationships, and on the other hand, we [...]
This post is part of a series dedicated to loyalty email marketing as a tactic in the development of loyalty programmes in general. Before explaining to what extent and under what circumstances loyalty email marketing can provide value in this type of programme, we consider it appropriate to set out some concepts.
