Gmail is one of the most popular email service providers, with 425 million active users worldwide (in 2012). In the Spanish market, between 10% and 20% of B2C database email accounts are Gmail*.
Deliverability: My email campaign arrives in the SPAM folder, what can I do?
This is a common problem. One of the handicaps we encounter when analysing the results of a newsletter is that we have no way of knowing how many of our emails have ended up in the spam folder. However, we do have a way to minimise this risk. To start with, we must follow [...]
Responsys Email Marketing Deliverability Guide
Deliverability is a key factor in the success of our email campaigns. No matter how optimised your emailing is for user engagement, if it doesn't reach the inbox, it won't do any good. Responsys has recently published its Guide to Deliverability in Email Marketing. In addition to the guide, it presents [...]
How to improve the deliverability of your email campaigns: sending reputation
In the previous article we talked about how to avoid spam filters and we pointed out the reputation of the sending IP as a key factor. Today we will talk about some practices to improve this reputation and thus improve the deliverability of emailings. Many tend to think that the best thing for an email marketing campaign is to [...]
How to improve the deliverability of your email campaigns: avoiding spam filters
Deliverability is defined as the ability of an email to reach the inbox of its recipients. This implies that the email does not end up in the SPAM folder or bounces. To avoid being classified as SPAM, we must take care of the reputation of the subdomain and the IP from [...]
Seven tips to improve the deliverability of your emailings
1. Meet your users' expectations. If the information you send by email to your users is not related to their interests or deviates from what was promised at the time of recruitment, you will find yourself with an increase in "this is spam" complaints. This will penalise your reputation as a sender. 2. [...]
Key elements in deliverability management
One of the key aspects, if not the most important, when carrying out email marketing actions, has to do with the level of deliverability of our messages in the users' inbox. The filters through which an email goes through are getting tougher and tougher, since the objective of email marketing is to [...]
New deliverability challenges: Designing an email to get into the inbox
En toda estrategia de ventas y marketing cross channel el elemento fundamental, por su probada eficacia, es el email marketing. Hoy en día, el principal reto para los emarketers reside en cómo lograr la mejor tasa de entrega o deliverbility. los ISP´s y proveedores de email están ajustando los criterios bajo los que configuran los […]