If you're a normal person, you've probably checked your email in the last 60 minutes. If not, you're not from this planet... Even if we don't realise it, we check our email a lot more than we think we do. In fact, as stated in the experiment "A Day Without Distraction: Lessons Learned from 12 [...]
From Digital Response we are conducting, once again this year, a study on the status and use of Email Marketing in Spain. Through a survey we will analyse the business landscape and the behaviour of users around Email Marketing in order to get a real picture of the situation. The study will be carried out on the basis of [...]
Marketing services provider Yes Lifecycle Marketing has analysed how different variables such as subject line length, use of personalisation, message type and industry affect open and click metrics. The results are available at this link.
Today we present the study that we recently published together with Adigital: Research on the use and perception of email marketing in Spain 2017. And well, as its name suggests, it analyses the business landscape of the email marketing sector in 2017 in Spain. Here is a compilation of the most interesting data.
Today we are reporting on Cheetah Digital's 2016 Email Marketing Benchmark, where, as every year, they analyse the main global KPIs, by country and sector, of the results of the Spanish, French and German markets. We summarise the key points of the study that affect Spain.
In the world of digital marketing there has always been some concern about which days are best to carry out certain actions and what their frequency should be. A good example could be the sending of Email Marketing campaigns or publications on Social Networks. Today we focus on the first case.
Today we want to take a look at artificial intelligence in the field of email marketing, and we will do so with data from a report by Salesforce, a CRM solutions provider.
Email Marketing has established itself as one of the most effective tools for generating traffic and sales in the retail industry in general and fashion in particular. In this sector, campaign performance metrics are very good (in Spain, in the fashion sector, the average rate is [...]
Digital Response, together with Adigital, is carrying out, for yet another year, a study on the state and use of Email Marketing in Spain.
At the end of 2016, specialist publisher Retail Touch Points published the study Inbox Love - Investigating the State of Triggered Emails & Personalisation for Retailers and Consumers, in which marketers and consumers were asked about their use and appreciation of email marketing.
