One of the questions that email marketers are most concerned about is when is the best time to send an email marketing campaign. Generally, this question consists of determining which day of the week and what time of day is the best time to obtain the best results in terms of openings. We analyse here the evolution of 5 days of the week [...]
3 infographics on email marketing
4 infographic views on the reality of email marketing. Each one tells us something interesting about the current state and future of this discipline. #1. Why email marketing is still the main means of direct and interactive communication. In this infographic we see the impact that email marketing has compared to the [...]
The most used email clients (in openings) are...
In this post, we are reporting on the latest update of the Email Client Market Share by Litmus, which analyses the market penetration of the different email clients worldwide based on openings. The data covers the last 12 months of the year (1 May 2011 to 31 May 2011).
Q1 2012 North American Email Trends and Benchmarks
Direct and interactive marketing company Epsilon, together with the Direct Marketing Association and the Email Experience Council, have just released data on the performance of email marketing metrics in the US in the first quarter of the year. The study reveals the following data: - Open rates are trending upwards [...]
Opening data by email type
After analysing the results of the joint study by Epsilon and Email Experience Council, "Email Trends and Benchmarks", we can draw some significant conclusions about what aspects should be taken into account in any sales and cross channel marketing and email marketing strategy. In this post we are going to discuss the results to [...]
Study of the state of email marketing in low-cost airlines.
eDataSource ha publicado un interesantísimo estudio sobre cuál es el estado del email marketing entre las compañías low cost en EEUU. En su blog resumen los resultados y anticipan algunas conclusiones. Los datos no hacen más que constatar la importancia de una estrategia de ventas y marketing cross-channel que cuide tanto el proceso de adquisición […]