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Blog, Email Marketing Tools

Marketing Cloud: technology in the hands of marketing

15 April 2015 Jordi Puig Comments Off on Marketing Cloud: la tecnología en manos del marketing

A recent article in AdAge entitled "Hey, CMO: Larry Ellison and Oracle Want Your Business" reflected on the direction that large technology companies are taking towards brand marketers.

Blog, Email Marketing Tools

How to segment in CheetahMail. Part II

25 March 2015 Jordi Puig Comments Off on Cómo segmentar en CheetahMail. Parte II

As we indicated in the first post of the series, we present the segmentation functionalities of CheetahMail because it is one of the most established platforms in our market; and we believe that many of you who follow the blog will be familiar with the tool.

Blog, Email Marketing Tools

Tutorial: How to segment in Cheetamail. Part I

16 March 2015 alecastellano Comments Off on Tutorial: Cómo segmentar en Cheetamail. Parte I

In this series of posts we are going to present the segmentation functionalities that CheetahMail allows. We have decided to start with this ESP because it is one of the most implemented in our market and we believe that an important part of those of you who follow the blog will be familiar with the tool.

Blog, Email Marketing Tools

Acerca de las herramientas para la automatización del marketing

26 de January de 2015 Jordi Puig Comments Off on Acerca de las herramientas para la automatización del marketing

Las herramientas de automatización del marketing se han desarrollado para dar solución a problemáticas propias de modelos B2B, problemáticas que los ESP (Email Service Providers) tradicionales, más orientados a B2C, tienen dificultades de resolver (tampoco es su cometido).

Blog, Email Marketing Tools

Nuevo benchmark de herramientas de email marketing de Forrester

17 de September de 2014 Jordi Puig Comments Off on Nuevo benchmark de herramientas de email marketing de Forrester

Acaba de publicarse uno de los benchmark de referencia en la industria acerca de proveedores de herramientas de email marketing. Se trata del Forrester Wave: Email Marketing Vendors, Q3 2014.

Blog, Email Marketing Tools

Herramientas de Email Marketing para envíos transaccionales

18 de June de 2014 Jordi Puig Comments Off on Herramientas de Email Marketing para envíos transaccionales

Los proveedores de soluciones para el envío de emails transaccionales se han especializado en resolver el envío de los  emails que han de ser lanzados cuando se produce una interacción determinada del usuario con el site y tienen una vocación de “servicio” o “soporte”. Algunos ejemplos de este tipo de emails son:

Blog, Email Marketing Tools

Advantages of dynamic content in emailings

11 June 2014 Jordi Puig Comments Off on Ventajas del contenido dinámico en los emailings

One of the great changes that the world of email marketing is experiencing is being led by technology companies that have developed solutions to convert emails into "dynamic" content supports. Normally the contents of emails are static, that is, when you receive an email, the content that is displayed when you open it can't be [...]

Blog, Email Marketing Tools

Email Marketing Tools: Remarketing and Email Recommendations

19 March 2014 Jordi Puig Comments Off on Herramientas de Email Marketing: Remarketing y Recomendaciones por email

Today we talk about the providers that have emerged to provide a solution for sending highly personalised emails based on the user's interaction with the site and their browsing behaviour. These are solutions that collect information about what a user has visited on the site, at a specific time or [...]

Blog, Email Marketing Tools

Email Marketing Tools: Email Services Providers (ESPs)

17 March 2014 Jordi Puig Comments Off on Herramientas de Email Marketing: Email Services Providers (ESP)

ESPs have been the pioneers of Email Marketing as we understand it today. They are platforms aimed at sending mass campaigns whose main added value revolves around the following axes: The deliverability of emails or deliverability. One of the key aspects when carrying out actions [...]

Blog, Email Marketing Tools

Comparison of email marketing tools

14 October 2013 Jordi Puig Comments Off on Comparativa de herramientas de email marketing

We continue with this post the series of posts that we are dedicating to Email Marketing Tools. If you are considering changing your email marketing tool, it is probably due to one of the following reasons: - The service/support you receive from your provider is insufficient - The needs in terms of sophistication of the software [...]

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