A recent article in AdAge entitled "Hey, CMO: Larry Ellison and Oracle Want Your Business" reflected on the direction that large technology companies are taking towards brand marketers.
How to segment in CheetahMail. Part II
As we indicated in the first post of the series, we present the segmentation functionalities of CheetahMail because it is one of the most established platforms in our market; and we believe that many of you who follow the blog will be familiar with the tool.
Tutorial: How to segment in Cheetamail. Part I
In this series of posts we are going to present the segmentation functionalities that CheetahMail allows. We have decided to start with this ESP because it is one of the most implemented in our market and we believe that an important part of those of you who follow the blog will be familiar with the tool.
About the tools for marketing automation
Marketing automation tools have been developed to solve problems specific to B2B models, problems that traditional ESPs (Email Service Providers), more oriented towards B2C, have difficulty solving (that is not their mission either).
New benchmark for email marketing tools from Forrester
Acaba de publicarse uno de los benchmark de referencia en la industria acerca de proveedores de herramientas de email marketing. Se trata del Forrester Wave: Email Marketing Vendors, Q3 2014.
Email Marketing Tools for Transactional Sendings
Providers of solutions for sending transactional emails have specialized in solving the sending of emails that are to be launched when a certain user interaction occurs with the site and have a “service” or “support” vocation. Some examples of this type of emails are:
Advantages of dynamic content in emailings
One of the great changes that the world of email marketing is experiencing is being led by technology companies that have developed solutions to convert emails into "dynamic" content supports. Normally the contents of emails are static, that is, when you receive an email, the content that is displayed when you open it can't be [...]
Email Marketing Tools: Remarketing and Email Recommendations
Today we talk about the providers that have emerged to provide a solution for sending highly personalised emails based on the user's interaction with the site and their browsing behaviour. These are solutions that collect information about what a user has visited on the site, at a specific time or [...]
Email Marketing Tools: Email Services Providers (ESPs)
ESPs have been the pioneers of Email Marketing as we understand it today. They are platforms aimed at sending mass campaigns whose main added value revolves around the following axes: The deliverability of emails or deliverability. One of the key aspects when carrying out actions [...]
Comparison of email marketing tools
We continue with this post the series of posts that we are dedicating to Email Marketing Tools. If you are considering changing your email marketing tool, it is probably due to one of the following reasons: - The service/support you receive from your provider is insufficient - The needs in terms of sophistication of the software [...]