En este post nos hacemos eco del libro de Harvard Business Review Press book «The analytical Marketer: How to Transform Your Marketing Organization» donde se destacan los roles imprescindibles que toda organización de marketing ya debería tener.
Libros de Marketing Digital para el Día Internacional del Libro
El próximo sábado 23 de abril es el Día Internacional del Libro. Por ello, no queríamos dejar pasar la oportunidad de abordar la literatura del Marketing Digital sugiriendo algunas ideas. Así pues, en este post queremos proponerte 5 ideas para que adquieras o regales un libro que te aporte grandes visiones sobre el mundo del […]
Chris Baggott's keys to optimising email marketing
Today we talk about what we consider one of the best books to learn the keys to get the most out of our email marketing strategies. It is "Emal Marketing By The Numbers" by Chris Baggott. The book begins with some basic ideas about marketing and then goes on to provide more specific keys on how to get the most out of your [...]
3 essential books on email marketing and online relationship marketing
Now that many of you will be enjoying a few days of holidays and part of your free time will be devoted to reading, Digital Response would like to recommend 3 books on email marketing and online relationship marketing. They are works that deal, from different angles, with the key aspects around which the activity of email marketing revolves.