En este post hablaremos sobre cómo podemos mejorar la identidad y el posicionamiento de marca con la ayuda del Email Marketing y cómo de esta manera, seremos más visibles y estaremos en el top of mind de nuestro público objetivo.
¿Cómo afecta el estado de ánimo de los consumidores en sus decisiones?
En los últimos años se ha debatido mucho sobre la repercusión del estado anímico de los consumidores, no solamente en la publicidad en email marketing, sino en todos los medios en general. Sin embargo, la conclusión que la mayoría de expertos comparten es la misma: el estado de ánimo de los consumidores afecta la toma de decisiones […]
Ejemplo email marketing: análisis de un "thank you email" de Amazon
Cuando encontramos un emailing que a nuestro parecer es «brillante», nos gusta compartirlo con vosotros. Es el caso del emailing que os traemos aquí. Se trata de un emailing enviado por Amazon al usuario que acaba de realizar su primera compra con ellos. El email se recibió 5 días después de la primera compra. Se trata […]
Welcome email: the first step in customer relations
En Digital Response tratamos el email marketing como una herramienta dentro de una estrategia de marketing relacional.
Relationship Marketing VS Transactional Marketing
In other articles we have talked about relationship marketing and why it can be more efficient in today's market. This time we present the main differences between relationship marketing and transactional marketing to understand the advantages of each strategy. Transactional marketing is focused on the [...]
Relationship Marketing: why is it profitable to maintain a stable relationship with customers?
Marketing, since its origin, has been based on generating a relationship with audiences, so we are not discovering the Americas if we now call it "Relationship Marketing". In the end, the term "relational" is nothing more than a reminder that our first objective must be to generate stable relationships with the public.
What is relationship marketing?
Surely many of you have heard this term without knowing very well how it is defined, and others will come here looking for a deeper understanding of the subject. We begin with a series of articles that will help you better understand what it is and how we can optimise our relationship marketing strategies.
Marketing in the age of Big Data
One of the marketing concepts that for various reasons is gaining greater notoriety is that of Customer Retention. The idea is elementary, it consists of placing the customer at the centre of the organisation's marketing with the aim of extending their Life Cycle. Concepts such as CRM, Lifetime Value, [...]