In the case of email marketing, the complexity of managing campaigns to different markets (countries or geographical areas) is compounded by the production and review times, which are usually very short. In the following ebook we are going to present some ideas on how to achieve optimal management of an email marketing programme.
One of the most stressful situations from an operational point of view occurs during the production and approval process of the final pieces (emails, push notifications, in apps, banners...). In the specific case of email marketing, another stress factor is the generally short production times. This situation can be aggravated by [...]
Este Benchmark es el resultado de un análisis de los envíos de email marketing de las principales empresas de la industria de la moda deportiva en España. Se han analizado los envíos desde el momento del opt-in y los recibidos a lo largo de los siguientes 30 días.
This Benchmark is the result of an analysis of the email marketing sends of the main companies in the retail industry in Spain. We have analysed the mailings from the time of opt-in and those received over the following 30 days.
Este ebook tiene el objetivo de arrojar luz sobre el futuro del Email Marketing, concretamente sobre las predicciones y tendencias que veremos durante este 2021. No solo ofrecemos nuestra visión como agencia especializada en Email Marketing, sino también la de otros profesionales del sector. Key points principales El Email Marketing ante la crisis del Covid-19Previsiones […]
The tasks involved in Email Marketing have a significant manual component. This has two implications: on the one hand, it requires a significant dedication in working hours and, on the other hand, it demands maximum attention to detail to avoid mistakes that, if made, would have a significant impact on the brand or organisation. This guide is intended to [...]
4th EDITION - This study carried out by Digital Response analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 70 companies have participated and in which the results shown and analysed have been obtained. What will you find [...]
This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the cosmetics industry in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days.
This Benchmark is the result of an analysis of the Email Marketing sends of the main companies in the Large Food Distribution sector in Spain. We have analysed the mailings from the time of opt-in and those received throughout the following month.
In this ebook we describe 7 tactics, each with their own variations, that any retailer can implement that will ensure a significant increase in conversions and user engagement.
