Desde Digital Response os presentamos este estudio, cuyo objetivo es el de mostrar cómo ha afectado la crisis del Covid-19 a nuestra disciplina, el Email Marketing. El estudio nace de una encuesta realizada a empresas de distintos perfiles, con la labor de recopilar la información necesaria para obtener una fotografía lo más real posible de la situación y […]
Desde Digital Response hemos querido identificar qué marcas y empresas son referentes actuales en el mundo del email. Como resultado hemos elaborado este ebook donde parte del equipo ha hecho una selección de aquellos emails que según su criterio son buenos ejemplos y siguen best practices.
3rd EDITION - This study by Digital Response analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 158 companies have participated and in which the results shown and analysed have been obtained.
Havaianas decided to implement an abandoned cart recovery programme in order to generate more conversions and increase their turnover. Digital Response, an agency specialising in Email Marketing and Marketing Automation, carried out the process. In the following Case Study we present the project, as well as the results obtained.
This study conducted by Digital Response, in collaboration with Adigital, analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 737 companies have participated and in which the results shown and analysed have been obtained.
Nueva edición del Benchmark de Email Marketing en Retail, en este caso, del 2017. Este estudio es el resultado de un análisis de los envíos de Email Marketing de un grupo de marcas de moda representativas del sector en España. Se han analizado los envíos desde el momento del opt-in y los recibidos a lo largo del […]
In this ebook we will outline some ideas studied by neuroscience and social psychology in relation to user behaviour in the marketplace. In this context, we will see how we can apply the psychology of persuasion to email marketing.
This ebook discusses how to carry out remarketing actions to recover abandoned shopping carts through the use of email. In addition, the user will find tips on how to create a good abandoned cart recovery programme and learn how to target this type of email according to the reason for abandonment.
En este ebook se realizan cuatro casos prácticos de testeo para identificar el comportamiento real que tienen los suscriptores sobre elementos tan importantes como son el asunto, el diseño y la hora de envío. Los resultados conseguidos y analizados os ayudarán a mejorar significativamente los resultados de vuestras campañas de email marketing. ¿Cuáles son […]
This benchmark is the result of the analysis of Email Marketing sends from a group of distribution companies. Specifically, of some distribution companies integrated in the National Association of Large Distribution Companies (ANGED). We have analysed the mailings that have been carried out in the Christmas campaigns 2015-2016 (November, December and January).
