This report by Adigital, in collaboration with Digital Response and other email marketing agencies, analyses the business landscape and the behaviour of email marketing users in Spain. The study was conducted based on a panel of marketing experts and a panel of users.
Testing in online marketing in general and email marketing in particular, requires time and dedication as it is necessary to use formulas and hypotheses, create versions in concurrence, establish control groups and analyse the data to obtain conclusions. This ebook is intended to be a guide to help email marketers to [...]
What will I find in the guide? In the following pages you will find the key elements to consider in the selection process of an Email Marketing provider. These elements are structured around 7 main themes:- Usability- Infrastructure- Functionalities- Deliverability- Results- Openness to other channels- The relationship with the provider Download the full article! Your first name Surname [...]
What will I find in the ebook? Introduction to Cross Channel Marketing Explanation of the main attribution modelsLast interactionFirst interactionLinear modelDecay modelA case study of attribution in Email Marketing Download the full article! Your first name Last name Email address (We recommend that you use a corporate email address.) Your company name [...]
An approach to the changes in email marketing due to the use of mobile technologies What will I find in the book? Evolution of the opening of emails on mobile, webmail and desktop3 Techniques to adapt our emails to mobileResponsive Email Design: layout and media queriesCompatibility with different email clients Download the full article! Your [...]
Results of the survey on the state of loyalty email marketing carried out on 122 marketing managers from medium and large companies in Spain in 2013 Download the full article! Your first name Last name Email address (We recommend you use a corporate email address.) Company name What is the main provider you use for your email marketing campaigns?
