This report by Adigital, in collaboration with Digital Response and other email marketing agencies, analyses the business landscape and the behaviour of email marketing users in Spain. The study was conducted based on a panel of marketing experts and a panel of users.
Testing in online marketing in general and email marketing in particular, requires time and dedication as it is necessary to use formulas and hypotheses, create versions in concurrence, establish control groups and analyse the data to obtain conclusions. This ebook is intended to be a guide to help email marketers to [...]
What will I find in the guide? In the following pages you will find the key elements to consider in the process of selecting an email marketing provider. These elements are structured around 7 main themes:- Usability- Infrastructure- Functionality- Deliverability- Results- Openness to other channels- The relationship with the provider Your name Your country AfghanistanAlbaniaGermanyAndorraAngolaAnguillaAntarcticaAntigua and BarbudaAntilles [...]
What will I find in the ebook? Introduction to Cross Channel Marketing Explanation of the main attribution modelsLast interactionFirst interactionLinear modelDecay modelA case study of attribution in Email Marketing Your name Your country AfghanistanAlbaniaGermanyAndorraAngolaAnguillaAntarcticaAntigua and BarbudaNetherlands AntillesArabia Saudi ArabiaAlgeriaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelgiumBelizeBeninBermudaBelarusBoliviaBosnia and HerzegovinaBotswanaBrazilBrunei DarussalamBulgariaBurkina FasoBurundiButanCape VerdeCambodiaCameroonCanadaChadChileChinaCyprusVatican CityCocos (Keeling)ColombiaComorosCongoNorth KoreaNorth KoreaNorth [...]
An approach to the changes in email marketing due to the use of mobile technologies What will I find in the book? Evolution of email opening on mobile, webmail and desktop3 Techniques to adapt our emails to mobileResponsive Email Design: layout and media queriesCompatibility with different email clients Your name Your country AfghanistanAlbaniaGermanyAndorraAngolaAnguillaAntarcticaAntigua [...]
Results of the State of Loyalty Email Marketing Survey conducted among 122 marketing managers from medium and large companies in Spain in 2013 Your Name Your Country AfghanistanAlbaniaGermanyAndorraAngolaAnguillaAntarcticaAntigua and BarbudaDutch AntillesSaudi ArabiaAlgeriaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelgiumBelizeBeninBermudaBelarusBoliviaBosnia and HerzegovinaBotswanaBrazilBrunei DarussalamBulgariaBurkina FasoBurundiButanCape VerdeCambodiaCameroonCanadaChadChileChinaCyprusVatican CityCocos (Keeling)ColombiaComorosCongoNorth KoreaSouth KoreaCosta RicaCote D'Ivoire (Ivory Coast)CroatiaCubaDenmarkDjiboutiDominicaEcuadorEgyptEl SalvadorEmirates [...]
