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Ebooks and Downloads

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Ebooks and Downloads

Three practical examples of Email Marketing in Retail and E-commerce

17 December 2015 alecastellano Comments Off on Tres ejemplos prácticos de Email Marketing en Retail y E-commerce

In this ebook you will find three case studies that will help you to improve your Retail or E-commerce Email Marketing. What will you find in the ebook? Case 1How to reactivate 5% users in your databaseCase 2How to discover what causes a low open rateCase 3How to increase opens in a 30% Your name [...]

Ebooks and Downloads

Report: Research on the use and perception of email marketing in Spain

17 December 2015 alecastellano Comments Off on Informe: Investigación sobre uso y percepción del email marketing en España

This report by Adigital, in collaboration with Digital Response and other email marketing agencies, analyses the business landscape and the behaviour of email marketing users in Spain. The study was conducted based on a panel of marketing experts and a panel of users.

Ebooks and Downloads

The definitive guide to email marketing testing

16 December 2015 alecastellano Comments Off on La guía definitiva del testeo en Email Marketing

Testing in online marketing in general and email marketing in particular, requires time and dedication as it is necessary to use formulas and hypotheses, create versions in concurrence, establish control groups and analyse the data to obtain conclusions. This ebook is intended to be a guide to help email marketers to [...]

Blog, Ebooks and Downloads

Guide to hiring an email marketing tool

16 December 2015 alecastellano Comments Off on Guía para la contratación de una herramienta de email marketing

What will I find in the guide? In the following pages you will find the key elements to consider in the process of selecting an email marketing provider. These elements are structured around 7 main themes:- Usability- Infrastructure- Functionality- Deliverability- Results- Openness to other channels- The relationship with the provider Your name Your country AfghanistanAlbaniaGermanyAndorraAngolaAnguillaAntarcticaAntigua and BarbudaAntilles [...]

Blog, Ebooks and Downloads

Introduction to attribution models in cross-channel marketing and a case study of attribution in email marketing.

16 December 2015 alecastellano Comments Off on Introducción a los modelos de atribución en marketing cross channel y un caso práctico de atribución en email marketing

 What will I find in the ebook? Introduction to Cross Channel Marketing Explanation of the main attribution modelsLast interactionFirst interactionLinear modelDecay modelA case study of attribution in Email Marketing Your name Your country AfghanistanAlbaniaGermanyAndorraAngolaAnguillaAntarcticaAntigua and BarbudaNetherlands AntillesArabia Saudi ArabiaAlgeriaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelgiumBelizeBeninBermudaBelarusBoliviaBosnia and HerzegovinaBotswanaBrazilBrunei DarussalamBulgariaBurkina FasoBurundiButanCape VerdeCambodiaCameroonCanadaChadChileChinaCyprusVatican CityCocos (Keeling)ColombiaComorosCongoNorth KoreaNorth KoreaNorth [...]

Blog, Ebooks and Downloads

Email Marketing in the mobile era

7 December 2015 alecastellano Comments Off on Email Marketing en la era móvil

An approach to the changes in email marketing due to the use of mobile technologies What will I find in the book? Evolution of email opening on mobile, webmail and desktop3 Techniques to adapt our emails to mobileResponsive Email Design: layout and media queriesCompatibility with different email clients Your name Your country AfghanistanAlbaniaGermanyAndorraAngolaAnguillaAntarcticaAntigua [...]

Blog, Ebooks and Downloads

Survey: state of loyalty email marketing in Spain. 2013

7 December 2015 alecastellano Comments Off on Encuesta: estado del email marketing de fidelización en España. 2013

Results of the State of Loyalty Email Marketing Survey conducted among 122 marketing managers from medium and large companies in Spain in 2013 Your Name Your Country AfghanistanAlbaniaGermanyAndorraAngolaAnguillaAntarcticaAntigua and BarbudaDutch AntillesSaudi ArabiaAlgeriaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelgiumBelizeBeninBermudaBelarusBoliviaBosnia and HerzegovinaBotswanaBrazilBrunei DarussalamBulgariaBurkina FasoBurundiButanCape VerdeCambodiaCameroonCanadaChadChileChinaCyprusVatican CityCocos (Keeling)ColombiaComorosCongoNorth KoreaSouth KoreaCosta RicaCote D'Ivoire (Ivory Coast)CroatiaCubaDenmarkDjiboutiDominicaEcuadorEgyptEl SalvadorEmirates [...]

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