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Opening Rate

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Blog, Opening Rate

Mejorar la tasa de apertura no ha de ser tu prioridad

17 de February de 2014 alecastellano Comments Off on Mejorar la tasa de apertura no ha de ser tu prioridad

Encontramos muchos artículos en Internet sobre cómo mejorar la tasa de apertura y es razonable teniendo en cuenta que la apertura de un email es la condición sine qua non el usuario establece una conversación con la empresa a través de este medio. Sin embargo, no nos cansamos de repetir que la optimización de la […]

Blog, Opening Rate

Email Marketing open rate in 2013

27 January 2014 alecastellano Comments Off on Tasa de apertura del Email Marketing en 2013

Litmus, in addition to being a very useful tool in the development of our emailings, has established itself as one of the most interesting sources on email marketing. Their blog offers a lot of data that we can take as a reference based on the emails tracked from their platform. In this case, we have found some interesting [...]

Blog, Opening Rate

Gmail changes the way it hosts and displays images - how will it affect email marketing?

18 December 2013 Jordi Puig Comments Off on Gmail cambia el modo en que aloja y muestra las imágenes. ¿Cómo afectará al Email Marketing?

Google has recently announced a significant change in the way images will be displayed in Gmail users' emails. In a nutshell, what is going to happen is that when an email is opened, the images it contains will be automatically downloaded. This will be done by hosting, on Google's servers, the [...]

Blog, Opening Rate

Low open rate - what can I do?

23 September 2013 alecastellano Comments Off on Baja tasa de apertura. ¿Qué puedo hacer?

Sometimes we are disappointed by a very low open rate in an email campaign. Let's analyse what can be the causes of these statistics and how to solve them: - Low quality database It is the first step to succeed in our email campaigns, targeting the people we want to reach.

Blog, Opening Rate

Improve your open rate with a good subject line

2 September 2013 Jordi Puig Comments Off on Mejora tu tasa de apertura con un buen asunto

As we have seen in other articles, the open rate should not obsess us, but it is still, in most cases, one of the most important metrics in email marketing. It will always depend on our objectives and the type of mailing list we are targeting, but a good open rate will always depend on the [...]

Blog, Opening Rate

Open rates by sector in email marketing

28 August 2013 Jordi Puig Comments Off on Tasa de apertura por sector en email marketing

We have been talking for a few days about the open rate, how to optimise it and that we should not become obsessed with it. We will never tire of saying that although it is an important metric, our objectives should go beyond it and be more oriented towards conversion. However, a situation that we find ourselves in [...]

Blog, Opening Rate

The fall in the opening rate in summer What can we do?

19 August 2013 Jordi Puig Comments Off on La caída de la tasa de apertura en verano ¿Qué podemos hacer?

August. The holidays are here and the "Out of office" autoresponders are on the rise. We also see, in many cases, a significant drop in the opening rates of our emails, even more so if we are talking about B2B mailings. This drop is natural, but it still worries many marketers and raises concerns about what to do [...]

Blog, Opening Rate

3 Email Best Practices you should reconsider(II): Optimising open rate

14 August 2013 Jordi Puig Comments Off on 3 Email Best Practices que deberías reconsiderar(II): Optimizar la tasa de apertura

Within the Best Practices reviewed by Dela Quist in his webinar "Approach with caution: 3 email best practices to think twice about" and after analysing the first point (A/B Test) in the previous article.

Blog, Opening Rate

How Gmail's new inbox affects open rates

24 July 2013 Jordi Puig Comments Off on Cómo afecta el nuevo inbox de Gmail a las tasas de apertura

Over the past few weeks we've been seeing changes to the Gmail inbox. The idea... to help users sort their cluttered inbox into 5 categories: Primary, Social, Promotions, Notifications and Forums. Under the new "Promotions" tab, where we should expect our emailings to end up from now on, [...]

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