It is often said that it costs four times more to sell to a first-time customer than to an existing customer. As we mentioned in a previous post, cross-selling is the tactic of selling complementary products to those consumed or intended to be consumed by a particular customer. Thanks to cross-selling [...]
When we talk about cross-selling, we must first of all mention the specificity of relationship marketing. Relationship marketing is based on the principle that it is more profitable to retain a good customer than to attract another one, and to achieve this, one of the key aspects is to offer the customer a product or service that is [...]
When we talk about cross-selling, we must first mention the specificity of relationship marketing. Relationship marketing is based on the principle that it is more profitable to retain a good customer than to attract another one, and to achieve this, one of the key aspects is to offer the customer a product or service that brings them a [...]
In a previous post we discussed some generalities to consider when cross-selling through email marketing. Here we will go into more detail by analyzing four key points to consider for our cross-selling action to be successful. 1. Collect and use e-commerce and CRM data. Know when [...]
Tourism service providers have, for some years now, been exploiting cross-selling very effectively. In particular, they have specialised in cross-selling complementary (ancillary) services from a third party on their own account. The provider who sells the service to the traveller receives a commission from the traveller [...].
