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Blog, Cross-selling

What data can I use in cross-selling actions?

20 January 2014 Jordi Puig Comments Off on ¿Qué datos puedo utilizar en las acciones de venta cruzada?

It is often said that it costs four times more to sell to a first-time customer than to an existing customer. As we mentioned in a previous post, cross-selling is the tactic of selling complementary products to those consumed or intended to be consumed by a particular customer. Thanks to cross-selling [...]

Blog, Cross-selling

Cross-selling strategies in email marketing

2 December 2013 Jordi Puig Comments Off on Estrategias de venta cruzada en email marketing

When we talk about cross-selling, we must first of all mention the specificity of relationship marketing. Relationship marketing is based on the principle that it is more profitable to retain a good customer than to attract another one, and to achieve this, one of the key aspects is to offer the customer a product or service that is [...]

Blog, Cross-selling

What is cross-selling and what are its advantages?

25 November 2013 Jordi Puig Comments Off on Qué es la Venta Cruzada (cross-sell) y cuáles son sus ventajas

When we talk about cross-selling, we must first mention the specificity of relationship marketing. Relationship marketing is based on the principle that it is more profitable to retain a good customer than to attract another one, and to achieve this, one of the key aspects is to offer the customer a product or service that brings them a [...]

Blog, Cross-selling

Cross-selling in email marketing (II)

20 February 2012 Jordi Puig Comments Off on Venta cruzada en email marketing (II)

In a previous post we discussed some generalities to consider when cross-selling through email marketing. Here we will go into more detail by analyzing four key points to consider for our cross-selling action to be successful. 1. Collect and use e-commerce and CRM data. Know when [...]

Blog, Cross-selling

Cross-selling in the tourism sector.

1 February 2012 Jordi Puig Comments Off on Venta cruzada en el sector turístico.

Tourism service providers have, for some years now, been exploiting cross-selling very effectively. In particular, they have specialised in cross-selling complementary (ancillary) services from a third party on their own account. The provider who sells the service to the traveller receives a commission from the traveller [...].

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