Eye-opening talks with professionals in the Email Marketing, Marketing Automation and CRM industry
Half a year ago he was born What's in your Inbox?a Digital Response podcast in which we keep you up to date with the latest news. revealing conversations with industry professionals with the aim of exploring the most effective methods for success.
Therefore, the content you are going to find in our podcast can be of great value if you are interested in the world of Email Marketing, Marketing Automation y CRM
So, in this post, we are going to see valuable content from the hand of five professionals who have been on our podcast. They have told us about the different difficulties they encounter in their day-to-day work in their respective companies, and at the same time, they explain how they deal with them.
1. Verónica Pérez de JD Sports
On this occasion we were lucky enough to speak with Veronica Perez, CRM Manager at JD Sports, the British sports fashion and private label company operating in 19 territories.
In this chapter, we have been talking about how to bring the multi-channel strategies to the next level, to achieve success in the competitive world of sportswear. In addition, Veronica tells us how the channel evolved. email marketing after the pandemic at JD Sports, and the technological challenges they have faced.
If you want to know which are the key metrics that they use on a daily basis to obtain valuable insights and impactful resultsthis podcast is for you.
2. Pilar Romero de Adventia
In this chapter, we interview Pilar Romero, Content Manager in the marketing department of ADEVINTA Spain, the largest online classifieds of the West, where he works in the verticals of Coches.net and Motos.net.
In this conversation, we were talking about how they use CRM to share the information they gather with their customers of Coches.net and Motos.net, and thus be on your "top of mind.
In addition, we also delved into the personalisation strategy of these contents and the segmentation of its users. Join us as Pilar Romero immerses us in the exciting world of Spain's leading motoring media.
3. Miguel Fenoglio de D-Link Europe
In this episode, we interview Miguel Fenoglio, Digital Marketing Manager at D-Link Europe, a multinational company that is dedicated to the manufacture of advanced hardware for computer networks.
In this conversation, we talk about how managing an international CRM team covers up to 30 countries, in a decentralised multinational with different cultures and languages. In addition, they highlight the importance of quality of content and in the segmentation for a strategy and campaign to work.
Join us as Miguel Fenoglio shares his knowledge and experience in the world of Digital Marketing with a notorious background in the B2B and consumer electronics industry.
4. Ana Tejeiro de ING
In this new podcast, we talked to Ana Tejeiro, Customer Journey Expert in the communications chapter of ING.
In this conversation, we talk about the importance of getting to know the client for modelling and profilingThese are indispensable tools for a company's communication. In addition, the guest tells us how, in one of her previous experiences, she managed to protect herself against a reputation crisis in your email chains. And also, how it has created campaigns by introducing the use of predictive modelling.
Join us as Ana Tejeiro shares her insights on how to develop the perfect strategy for various communications, campaigns and channels.
5. Miguel Abrantes of Free2move
In this last chapter, we interview Miguel Abrantes, CRM Manager in Free2move.
In their conversation, we present the mobility sector through the experience of a CRM Manager. They also discuss effective strategies for cleaning of databasesand how they can go hand in hand with revitalisation campaigns of users through incentives. In addition, the guest tells us how he uses the segmentation through increasingly fine-tuning your company's communications.
Join us as Miguel Abrantes shares with us his knowledge on how to deliver the most relevant message to the right segmentWe are a perfect match between what the audience expects and what we have to deliver.
Do you want to come as a guest?
If you want to come as a guest on the podcast or need help to boost your marketing tools, you can write to me at jp***@*************se.es or contact me by LinkedIn.
Remember that you can also listen to us through the platforms Spotify, Apple Podcast, e ivoox!
