Email Marketing Tools (I)

This will be the first post of a series dedicated to the email marketing tools. In this series we will not only discuss what is known in the industry as ESP (Email Service Providers), but we will also talk about other email marketing tools that can help you to make your work more efficient.
Let's start with an approximation of the types of shipping tools you can find on the market (the so-called ESP).

The main variable you will have to take into account before contracting an email marketing platform is the volume of shipments you are going to do in each campaign. Sending 5,000 emails is not the same as sending 100,000 or several million. The main difference between the different platforms is the capacity to manage large quantities of mailings and to guarantee the levels of deliverability  high.
If you have to send out a few thousand emailings per campaign, there are low-cos platformst They often offer a free trial period and have full reporting functionality. They often offer a free trial period and have full reporting functionality. The main limitations are the handling of large volumes of shipments and integration capabilities with other systems.
For larger sending ranges, of a few tens of thousands of mailings per campaign, there are tools mid-market. The price varies according to the level of experience of the provider and the functionality offered by the platform. They are suitable for developing email marketing programmes with a medium level of sophistication. On the other hand, they do not usually offer global (international) support.
Finally, there is the level enterprisesuitable for organisations with high-volume databases and more complex integration needs. They are email marketing tools that integrate with most e-commerce, web analytics, CRM, ERP, etc. platforms. They allow sending promotional and transactional messages, as well as dynamic content management. They also offer the possibility of having dedicated IPs and provide global support.