7 actions to optimise our Automated Emails
In one of our last blog posts, we saw how to improve the effectiveness of our automated emailsThe results were very high ROI compared to the time spent on them, and as a result, many brands are satisfied with the results and do not consider improving them further to achieve even higher returns.
Following this same line, in this post, we are going to see the best actions to optimise the performance of our automated email campaigns with the aim of creating excellent experiences for our customers and achieving an even higher return on investment.
As we all know, once an automation has been launched, a cycle of regular updates and optimisations must be initiated. These are campaigns that are constantly changing and therefore require constant attention and maintenance.
Some of the actions that could be taken to optimise automated mailings are:
1. Analyse performance through KPIs.
If we know what our results are, we can more easily know how they are trending, and therefore, we will know what we need to improve and what we need to continue to do..
2. Constantly carry out tests.
The realisation of A/B testing in each of our active mailings will help us to detect more easily if there is a problem in its functioning.Therefore, we will be able to solve it successfully and on time. In addition, carrying out these tests is necessary because no campaign is successful the first time, so carrying out the trial and error will help us to know what type of campaign our subscribers are most interested in.
3. Investigate new opportunities.
Automated emails are constantly evolving and therefore, it is essential to always look for new opportunities so that our mails do not become out of date and continue to improve day by day.
4. Adapt content according to seasonality.
Adapting the content of our automated systems according to seasonality will help us to give an image of caringIn other words, it is a way of showing our users that we are spending time on our campaigns.
5. Check its proper functioning.
It is essential to check that all interactions that the user can perform with the mail are working correctly.Whether it's the links they can find, the CTAs, videos, etc. It is also important that the UTM tags are accurate so that they can help us to analyse the performance of our campaigns.
6. Keep our emails up to date.
We must ensure that our active campaigns are constantly up to date, be it with corporate aspects such as images, logos, fonts, or the language we use. Automated content must be aligned with the content of our brand in order for subscribers to quickly identify us..
7. Redesign our automated systems.
When was the last time I redesigned my active emails, is the same format still used or have new ones appeared?
As we all know, mailings are constantly improving and surely more interesting practices are being used than the ones we used the last time we did the design. Questions like these will help us to know if the current designs are the ones that will give us the best performance, and if we consider the new current trends, we will see if we need to redesign our active mailings or not.
These are the most important key points to take into account if we want to optimise the performance of our automated mailings. If we take into account each and every one of them, we will ensure that our automated mailings meet the quality standards we are interested in and, in this way, they will help us to obtain an increasingly higher return on investment.
