How can we leverage social media with email marketing?
If we were to ask ourselves what are the main points that a marketing strategy must have in order to be efficient, we would agree that one of these points would undoubtedly be to have a presence in those channels where our target audience is present and to implement a coordinated strategy to have multiple channels of communication with the customer and guarantee the best customer experience.
As we always say, each company is different and not all channels can work in the same way in one or another. However, we agree that email and social media are two essential channels that complement each other perfectly.
In this post we will focus specifically on the power of email marketing to boost a brand's social media from three perspectives:
- Sharing and displaying the content generated in them.
- Disseminate and promote the campaigns launched.
- Get more traffic and new followers
Sharing and displaying the content generated in them.
Email is an excellent channel to take advantage of the content that both the brand and its followers generate on social networks. How? For example, we can implement a module in the same campaign that shows the latest publications of the brand or images that followers have uploaded using a specific hashtag. In the latter case, we would monitor the content published by them through the hashtag and integrate the images in the email.
There are tools that allow this to be done, in fact, previously We have already told you about Olapic and its possibilities.
The main objective of this functionality is to give visibility to the content that both the brand and its followers generate on social networks, but it also helps us to create a much more dynamic and original email.
Disseminate and promote the campaigns launched.
Email marketing is also an excellent channel to disseminate and promote those campaigns that have been created specifically for social networks. In this way we can direct the users that we have in our database to the campaign and get it to have much more visibility. A clear example of this are sweepstakes. They usually have their origin in social networks, but thanks to email marketing they can have a greater reach. Here we can see a good example of Cliniquespecifically, the draw that they made for the Mother's Day.
As you can see, they explain how the sweepstakes works and direct users to their Instagram to participate. Apart from boosting the campaign, it is also a very effective strategy to achieve the next point we will address.
Get more traffic and new followers
Indeed, it is true. If we refer the users we have in our database to our social networks and the publications we make in them, we will not only increase traffic, but also interaction and new followers who, perhaps, have not yet followed us.
And you, do you take advantage of email marketing to promote your brand or company's social networks? Would you add any other point in your favour?
