Benchmark Email Marketing Retail 2017

New edition of the Benchmark of Email Marketing in Retail, in this case, from 2017. This study is the result of an analysis of the email marketing shipments of a group of fashion brands representative of the sector in Spain. The shipments have been analyzed from the moment of opt-in and those received over the following month.

What is analyzed in this benchmark?
Treatment of the registration process
 Mobile adaptation
Sender identification
Email retargeting
Days and frequency of shipment
Analysis of issues and typology of emails (promotional emails, newsletters, etc.)