Case Study Havaianas - Implementation of an abandoned trolley recovery programme

Havaianas decided to implement an abandoned cart recovery programme in order to generate more conversions and increase their turnover. Digital Response, an agency specialising in Email Marketing and Marketing Automation, carried out the process. In the following Case Study we present the project, as well as the results obtained.

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Introducción sobre los carritos abandonados y su posible recuperación  Diseño del email de recuperación de carritos abandonados de Havaianas Momento de envío y resultados de su implementación