Caso Sector Moda

Cliente que ha invertido en las áreas de maquetación, gestión de campañas, activación de journeys, orquestación multicanal y personalización a escala

Challenges:

  • Intensify the use of email and App channels in CRM strategies.
  • Implement a user-centred cross-channel strategy.
  • Improve the personalisation of communications.

Solutions:

  • Automation of the process of creating HTML pieces.
  • Improved one-shot campaign management processes.
  • Support in the implementation of customer lifecycle journeys.
  • Support for customising communications at scale.

Results:

  • 70% Reduction of time spent on campaign preparation.
  • Hyper-personalisation of all communications.
  • Reduction of 60% in the implementation of new journeys.

Digital Response, CRM & Email Marketing Experts

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